Free webinar on "Transforming forecasting in a new era" by Kellogg's

IBF Free Webinar

The Institute of Business Forecasting is offering a free webinar on March 29, 2018:

Analytically Speaking: Transforming Forecasting & Demand Planning in a New Era

The webinar will be delivered by Chad Schumacher, Senior Director of Global Analytics at Kellogg's, and you can register here. From the description:

Chad Schumacher

During this session we'll examine how the Analytics Team partners with the Demand Planning organization to transform the process, the roles, and the perception of Forecasting at Kellogg’s. We'll look at how the right data and analytics enhance the forecasting process, ensure adoption, and elevate the role of Demand Planner. Finally, we'll see how advanced analytics are ushering in a new era of simplified and optimized integrated planning.

Attendees will learn:

How to use analytical thinking to transform the modeling process

How to use data to drive adoption and ensure successful change

How to elevate the role of Forecaster from tactical to strategic partner

You can see Chad present live at the IBF Predictive Analytics and Forecasting Conference in New Orleans, April 23-25. (Find more information on speakers and the SAS booth in this previous BFD post.)

Women in Analytics at Kellogg's

On the topic of analytics at Kellogg's, Katherine Sanborn, Senior Data Scientist, is featured in this SAS Insights article on Women in Analytics.

Katherine Sanborn

Katherine has an interesting academic background in economics and law, and learned SAS as a graduate student in economics. She was hired as a business analytics intern at Kellogg's in 2008, and this led to progressively bigger roles in business analytics and data science.

Over her career she has worked on multiple business analytics teams focused on providing analytical support behind promotional, merchandising, and display planning and optimization using solutions like SAS Visual Analytics.