Free webinar on "Transforming forecasting in a new era" by Kellogg's


IBF Free Webinar

The Institute of Business Forecasting is offering a free webinar on March 29, 2018:

Analytically Speaking: Transforming Forecasting & Demand Planning in a New Era

The webinar will be delivered by Chad Schumacher, Senior Director of Global Analytics at Kellogg's, and you can register here. From the description:

Chad Schumacher
Chad Schumacher

During this session we'll examine how the Analytics Team partners with the Demand Planning organization to transform the process, the roles, and the perception of Forecasting at Kellogg’s. We'll look at how the right data and analytics enhance the forecasting process, ensure adoption, and elevate the role of Demand Planner. Finally, we'll see how advanced analytics are ushering in a new era of simplified and optimized integrated planning.

Attendees will learn:

  • How to use analytical thinking to transform the modeling process
  • How to use data to drive adoption and ensure successful change
  • How to elevate the role of Forecaster from tactical to strategic partner

You can see Chad present live at the IBF Predictive Analytics and Forecasting Conference in New Orleans, April 23-25. (Find more information on speakers and the SAS booth in this previous BFD post.)

Women in Analytics at Kellogg's

On the topic of analytics at Kellogg's, Katherine Sanborn, Senior Data Scientist, is featured in this SAS Insights article on Women in Analytics.

Katherine Sanborn
Katherine Sanborn

Katherine has an interesting academic background in economics and law, and learned SAS as a graduate student in economics. She was hired as a business analytics intern at Kellogg's in 2008, and this led to progressively bigger roles in business analytics and data science.

Over her career she has worked on multiple business analytics teams focused on providing analytical support behind promotional, merchandising, and display planning and optimization using solutions like SAS Visual Analytics.




About Author

Mike Gilliland

Product Marketing Manager

Michael Gilliland is a longtime business forecasting practitioner and formerly a Product Marketing Manager for SAS Forecasting. He is on the Board of Directors of the International Institute of Forecasters, and is Associate Editor of their practitioner journal Foresight: The International Journal of Applied Forecasting. Mike is author of The Business Forecasting Deal (Wiley, 2010) and former editor of the free e-book Forecasting with SAS: Special Collection (SAS Press, 2020). He is principal editor of Business Forecasting: Practical Problems and Solutions (Wiley, 2015) and Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning (Wiley, 2021). In 2017 Mike received the Institute of Business Forecasting's Lifetime Achievement Award. In 2021 his paper "FVA: A Reality Check on Forecasting Practices" was inducted into the Foresight Hall of Fame. Mike initiated The Business Forecasting Deal blog in 2009 to help expose the seamy underbelly of forecasting practice, and to provide practical solutions to its most vexing problems.

Comments are closed.

Back to Top