Free webinar on "Transforming forecasting in a new era" by Kellogg's


IBF Free Webinar

The Institute of Business Forecasting is offering a free webinar on March 29, 2018:

Analytically Speaking: Transforming Forecasting & Demand Planning in a New Era

The webinar will be delivered by Chad Schumacher, Senior Director of Global Analytics at Kellogg's, and you can register here. From the description:

Chad Schumacher

Chad Schumacher

During this session we'll examine how the Analytics Team partners with the Demand Planning organization to transform the process, the roles, and the perception of Forecasting at Kellogg’s. We'll look at how the right data and analytics enhance the forecasting process, ensure adoption, and elevate the role of Demand Planner. Finally, we'll see how advanced analytics are ushering in a new era of simplified and optimized integrated planning.

Attendees will learn:

  • How to use analytical thinking to transform the modeling process
  • How to use data to drive adoption and ensure successful change
  • How to elevate the role of Forecaster from tactical to strategic partner

You can see Chad present live at the IBF Predictive Analytics and Forecasting Conference in New Orleans, April 23-25. (Find more information on speakers and the SAS booth in this previous BFD post.)

Women in Analytics at Kellogg's

On the topic of analytics at Kellogg's, Katherine Sanborn, Senior Data Scientist, is featured in this SAS Insights article on Women in Analytics.

Katherine Sanborn

Katherine Sanborn

Katherine has an interesting academic background in economics and law, and learned SAS as a graduate student in economics. She was hired as a business analytics intern at Kellogg's in 2008, and this led to progressively bigger roles in business analytics and data science.

Over her career she has worked on multiple business analytics teams focused on providing analytical support behind promotional, merchandising, and display planning and optimization using solutions like SAS Visual Analytics.




About Author

Mike Gilliland

Product Marketing Manager

Michael Gilliland is author of The Business Forecasting Deal (the book), editor of Business Forecasting: Practical Problems and Solutions, and Associate Editor of Foresight: The International Journal of Applied Forecasting. He is a longtime business forecasting practitioner, and currently Product Marketing Manager for SAS Forecasting software. Mike serves on the Board of Directors of the International Institute of Forecasters, and received the 2017 Lifetime Achievement award from the Institute of Business Forecasting. He initiated The Business Forecasting Deal (the blog) to help expose the seamy underbelly of forecasting practice, and to provide practical solutions to its most vexing problems.

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