Business Forecasting book review in JBF


Book Review in Journal of Business Forecasting

The Summer 2016 issue of Journal of Business Forecasting includes a book review of Business Forecasting: Practical Problems and Solutions. The review is by Simon Clarke, Group Director of Forecasting at The Coca-Cola Company.

You may be familiar with Clarke's many previous contributions to the forecasting literature, which include:

  • Managing the Introduction of a Structured Forecast Process: Transformational Lessons from Coca-Cola Enterprises Inc., Foresight #4 (June 2006).

and several entertaining "Joe and Simon Sez" articles co-authored with Joe Smith:

  • Who Should Own the Business Forecasting Function?, Foresight #20 (Winter 2011).
  • Forecasting Tools: Have They Upgraded the Forecasting Process?, Foresight #22 (Summer 2011).
  • Our Best Worst Forecasting Mistakes, Foresight #25 (Spring 2012).
  • Fostering Communication that Builds Trust, Foresight #28 (Winter 2013).

Attend the Foresight Practitioner Conference and Get a Free Book

Remember, if you attend the upcoming Foresight Practitioner Conference (October 5-6 in Raleigh, NC), you will receive a free copy of the new book. I will be joined by my co-editors Udo Sglavo (Sr. Director of Advanced Analytics R&D at SAS) and Len Tashman (Editor-in-Chief of Foresight) for a book signing on October 6, 7 - 8 a.m.

Book Giveaway


About Author

Mike Gilliland

Product Marketing Manager

Michael Gilliland is a longtime business forecasting practitioner and formerly a Product Marketing Manager for SAS Forecasting. He is on the Board of Directors of the International Institute of Forecasters, and is Associate Editor of their practitioner journal Foresight: The International Journal of Applied Forecasting. Mike is author of The Business Forecasting Deal (Wiley, 2010) and former editor of the free e-book Forecasting with SAS: Special Collection (SAS Press, 2020). He is principal editor of Business Forecasting: Practical Problems and Solutions (Wiley, 2015) and Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning (Wiley, 2021). In 2017 Mike received the Institute of Business Forecasting's Lifetime Achievement Award. In 2021 his paper "FVA: A Reality Check on Forecasting Practices" was inducted into the Foresight Hall of Fame. Mike initiated The Business Forecasting Deal blog in 2009 to help expose the seamy underbelly of forecasting practice, and to provide practical solutions to its most vexing problems.

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