Announcing New Book by Charlie Chase: Next-Generation Demand Management
My colleague Charlie Chase has just published his latest book, Next-Generation Demand Management. It is available August 29, and can be pre-ordered now on amazon.com. It will also be available for purchase at the SAS Bookstore, along with Charlie's other books:
- Demand-Driven Forecasting, 2nd edition.
- Bricks Matter (co-authored with Lora Cecere).
From the description:
Next-Generation Demand Management gives readers a better framework for building the foundation proven to fuel growth. Written by an international thought leader and practitioner in business forecasting, this next generation demand management framework radically improves the traditional supply chain demand forecasting and planning function. It moves beyond the typical demand-driven approach to a holistic view of the supply chain by identifying the commercial organization as a critical component of the unconstrained demand forecast. By doing so, it elevates demand generation, revenue, and profitability, along with customer service levels, and reduces inventory costs, waste, and working capital. Along the detailed road map, you gain the insight and tools for enhancing the skills and behaviors of your people, integrating horizontal processes, improving the accuracy of your forecasts with predictive analytics, and simplifying the entire process with scalable technology. Culled from the author’s extensive experience, this everyday guide covers only the theory directly applicable to situations encountered in the real world, which makes it completely relevant and easy to put to use right away. Take control of the big picture by:
• Identifying the most important skills the top people in demand management possess.
• Developing the internal structures and practices used by organizations leading the way in demand management.
• Fully taking advantage of big data and new technologies in order to master predictive and descriptive analytics.
Whether you’re currently in the field or plan to be soon, the revealingly illustrative examples of companies applying covered concepts in the real world enables you to implement strategies more easily the first time. Watch your revenues soar with more accurate predictions of how demand will impact your supply chain with Next-Generation Demand Management.
Meet Charlie at IBF Orlando
Meet Charlie (and me) at the Institute of Business Forecasting conference in Orlando, October 26-28.
