Next-generation demand management


Announcing New Book by Charlie Chase: Next-Generation Demand Management

Charlie ChaseMy colleague Charlie Chase has just published his latest book, Next-Generation Demand Management. It is available August 29, and can be pre-ordered now on It will also be available for purchase at the SAS Bookstore, along with Charlie's other books:

From the description:

Next-Generation Demand Management gives readers a better framework for building the foundation proven to fuel growth. Written by an international thought leader and practitioner in business forecasting, this next generation demand management framework radically improves the traditional supply chain demand forecasting and planning function. It moves beyond the typical demand-driven approach to a holistic view of the supply chain by identifying the commercial organization as a critical component of the unconstrained demand forecast. By doing so, it elevates demand generation, revenue, and profitability, along with customer service levels, and reduces inventory costs, waste, and working capital. Along the detailed road map, you gain the insight and tools for enhancing the skills and behaviors of your people, integrating horizontal processes, improving the accuracy of your forecasts with predictive analytics, and simplifying the entire process with scalable technology. Culled from the author’s extensive experience, this everyday guide covers only the theory directly applicable to situations encountered in the real world, which makes it completely relevant and easy to put to use right away. Take control of the big picture by:

Book cover• Identifying the most important skills the top people in demand management possess.

• Developing the internal structures and practices used by organizations leading the way in demand management.

• Fully taking advantage of big data and new technologies in order to master predictive and descriptive analytics.

Whether you’re currently in the field or plan to be soon, the revealingly illustrative examples of companies applying covered concepts in the real world enables you to implement strategies more easily the first time. Watch your revenues soar with more accurate predictions of how demand will im­pact your supply chain with Next-Generation Demand Management.

Meet Charlie at IBF Orlando

Meet Charlie (and me) at the Institute of Business Forecasting conference in Orlando, October 26-28.


About Author

Mike Gilliland

Product Marketing Manager

Michael Gilliland is a longtime business forecasting practitioner and formerly a Product Marketing Manager for SAS Forecasting. He is on the Board of Directors of the International Institute of Forecasters, and is Associate Editor of their practitioner journal Foresight: The International Journal of Applied Forecasting. Mike is author of The Business Forecasting Deal (Wiley, 2010) and former editor of the free e-book Forecasting with SAS: Special Collection (SAS Press, 2020). He is principal editor of Business Forecasting: Practical Problems and Solutions (Wiley, 2015) and Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning (Wiley, 2021). In 2017 Mike received the Institute of Business Forecasting's Lifetime Achievement Award. In 2021 his paper "FVA: A Reality Check on Forecasting Practices" was inducted into the Foresight Hall of Fame. Mike initiated The Business Forecasting Deal blog in 2009 to help expose the seamy underbelly of forecasting practice, and to provide practical solutions to its most vexing problems.

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