Our friends at the Lancaster Centre for Forecasting have announced their next free practitioner workshop. It will be held Wednesday October 7,1:00-5:15pm, at BMA House, Tavistock Square, London WC1H. This session's top is:
Understanding and forecasting the effects of a promotion for both retailers and manufacturers remains a major challenge with important financial and supply chain consequences. But promotional modelling is developing rapidly and new approaches and software are becoming available.
The event will bring together well-known practitioners (SAS, Nielsen, Marketing QED) and academics to present, hear about and discuss new actionable insights on promotions and demand forecasting within the realm of marketing analytics.
Drawing on their expertise in data-driven promotion strategies, the participants will share the newest, impactful, and innovative ideas, experiences and tools with business attendees.
The workshop will provide market analysts and demand forecasting professionals with the opportunity to turn sophisticated analytical promotional models into real-life, useful insights delivering more effective forecasts.
Places are limited, so booking is essential. Sign up here: Forecasting Events Registration Form.