In reply to Mark Chockalingam.

Mark,

I think I've been guilty of some forecast bashing in my time. For example, bashing the dirty tricks of selling forecasting software or services ( #1, #2, #3 ), and bashing some of the really bad practices that are often propagated (as you point out) for self-serving reasons.

The Business Forecasting Deal's cover art (by Jessica Crews) was meant to caricature the snake-oil-selling nature of our profession. I see it as our duty to expose the false forecasting prophets, and properly represent the capabilities (and limits!) of business forecasting.

Thanks for the comment.

--Mike