Mike, per this comment: "Overall, there may not be a lot to learn from sports forecasting that can be applied to our standard business forecasting challenges" as you look at the betting markets, couldn't those be compared to Prediction Markets that can be used today in std biz forecasting? Studies have shown that the chance to "win" and insert extrinsic qualitative judgment to the forecasting (as you would suspect is done in sports betting) can improve the forecast quality. Perhaps the learnings would be separating the purely emotional and "superstitious" or loyalty based elements from the sports betting or selecting the most successful sports betting patterns to analyze...