When Executive Managment Hurts

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As we discussed last week, the forecasting process is often contaminated by individuals whose input makes the forecast worse. Sometimes this is intentional. For example, if I'm tired of hearing customers complain about out-of-stocks on retail shelves, I'll try to drive up the forecast so that more inventory will be carried.

We've seen how forecast value added (FVA) analysis can be used to identify those individuals or activities that make the forecast worse. But what happens when those making the forecast worse are in executive management?

Many organizations have a final step of “executive approval” for all forecasts. Those with approval power may not want to give it up. However, if you have the data and analysis to show that this final step is making the forecast worse, you need to bring it to management’s attention.

It may be best to present such findings privately, rather than spring it on your upper management in a public forum. Be courteous and tactful when presenting the information -- it is meant to help improve company performance, not to ambush and publicly embarrass someone. (Unless that person really deserves it, and you are prepared for unemployment.)

Remember, executive management probably thinks they are doing the right thing by overseeing the forecasting process and approving the numbers. But if you can demonstrate that this final approval process is simply a waste of effort and is actually detrimental to company performance, they might be willing to step aside – or at least be more willing to trust the forecasts that the forecasting professionals have delivered to them.

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About Author

Mike Gilliland

Product Marketing Manager

Michael Gilliland is a longtime business forecasting practitioner and formerly a Product Marketing Manager for SAS Forecasting. He is on the Board of Directors of the International Institute of Forecasters, and is Associate Editor of their practitioner journal Foresight: The International Journal of Applied Forecasting. Mike is author of The Business Forecasting Deal (Wiley, 2010) and former editor of the free e-book Forecasting with SAS: Special Collection (SAS Press, 2020). He is principal editor of Business Forecasting: Practical Problems and Solutions (Wiley, 2015) and Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning (Wiley, 2021). In 2017 Mike received the Institute of Business Forecasting's Lifetime Achievement Award. In 2021 his paper "FVA: A Reality Check on Forecasting Practices" was inducted into the Foresight Hall of Fame. Mike initiated The Business Forecasting Deal blog in 2009 to help expose the seamy underbelly of forecasting practice, and to provide practical solutions to its most vexing problems.

1 Comment

  1. Faye Merrideth on

    You've tackled a delicate issue in this blog, Mike. Execs will appreciate the tact you suggest. As they work do the right thing, they need to hear from employees with the forecasting expertise.

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