Announcing The BFD (the book)


I am pleased to announce publication of The Business Forecasting Deal: Exposing Myths, Eliminating Bad Practices, Providing Practical Solutions, available now in a convenient carry-everywhere size (approx 6” x 9” x 1”), or for download to your Kindle. Table of contents, sample sections (including the Prologue, Forewords by Tom Wallace and Anne Robinson), and reviews, are available online at the SAS Bookstore or on .

We celebrated the release this week with book signings at the F2010 Business Forecasting Conference at SAS world headquarters in Cary, NC (YouTube video here), and a private after-party (video content deemed unsuitable for YouTube). I was honored to receive a diamond encrusted "BFD" chalise, created by my multi-tasking marketing mother hen Tammi Kay George (who could challenge Martha Stewart in a glue-gun fight when she isn't battling it out at roller derby).

(Cover illustration by Jessica Crews)

For more information on The BFD (the book), Shelly Goodin has recorded a podcast interview. (You can also find Shelly’s interviews of other authors in the Wiley & SAS Business Series, including my colleagues Charlie Chase, Gary Cokins, Jonathan Hornby, Clark Abrahams and Sunny Zhang, and futurist Thornton May at The Cover Story.)

What’s next, The BFD (the movie)??? Stay tuned…


About Author

Mike Gilliland

Product Marketing Manager

Michael Gilliland is a longtime business forecasting practitioner and formerly a Product Marketing Manager for SAS Forecasting. He is on the Board of Directors of the International Institute of Forecasters, and is Associate Editor of their practitioner journal Foresight: The International Journal of Applied Forecasting. Mike is author of The Business Forecasting Deal (Wiley, 2010) and former editor of the free e-book Forecasting with SAS: Special Collection (SAS Press, 2020). He is principal editor of Business Forecasting: Practical Problems and Solutions (Wiley, 2015) and Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning (Wiley, 2021). In 2017 Mike received the Institute of Business Forecasting's Lifetime Achievement Award. In 2021 his paper "FVA: A Reality Check on Forecasting Practices" was inducted into the Foresight Hall of Fame. Mike initiated The Business Forecasting Deal blog in 2009 to help expose the seamy underbelly of forecasting practice, and to provide practical solutions to its most vexing problems.

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