What management must know about forecasting


There are some things about forecasting that you may only discover by being a forecaster. Simply managing a forecasting process, or being a downstream consumer of the forecast, isn't always enough. If you have something to say to your management about forecasting, but would rather avoid the confrontation, maybe we can help.

Please bring along your management to join me and my SAS colleague, Business Analytics Marketing Manager Gaurav Verma, for Part 8 of the Applying Business Analytics Webinar Series (Wednesday October 21, 1:00 p.m. ET): What Management Must Know About Forecasting. We'll be covering some of the fundamental issues and worst practices that may not be so apparent to those managers and executives not directly involved in the forecasting process.

Click here for more information and free registration.

For those unable to attend live, this webinar will be recorded and made available for free on-demand viewing.


About Author

Mike Gilliland

Product Marketing Manager

Michael Gilliland is a longtime business forecasting practitioner and currently Product Marketing Manager for SAS Forecasting. He is on the Board of Directors of the International Institute of Forecasters, and is Associate Editor of their practitioner journal Foresight: The International Journal of Applied Forecasting. Mike is author of The Business Forecasting Deal (Wiley, 2010) and editor of the free e-book Forecasting with SAS: Special Collection (SAS Press, 2020). He is principal editor of Business Forecasting: Practical Problems and Solutions (Wiley, 2015) and Business Forecasting: The Emerging Role of Artificial Intelligence and Machine Learning (Wiley, 2021). In 2017 Mike receive the Institute of Business Forecasting's Lifetime Achievement Award. In 2021 his paper "FVA: A Reality Check on Forecasting Practices" was inducted into the Foresight Hall of Fame. Mike initiated The Business Forecasting Deal blog in 2009 to help expose the seamy underbelly of forecasting practice, and to provide practical solutions to its most vexing problems.

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