What management must know about forecasting


There are some things about forecasting that you may only discover by being a forecaster. Simply managing a forecasting process, or being a downstream consumer of the forecast, isn't always enough. If you have something to say to your management about forecasting, but would rather avoid the confrontation, maybe we can help.

Please bring along your management to join me and my SAS colleague, Business Analytics Marketing Manager Gaurav Verma, for Part 8 of the Applying Business Analytics Webinar Series (Wednesday October 21, 1:00 p.m. ET): What Management Must Know About Forecasting. We'll be covering some of the fundamental issues and worst practices that may not be so apparent to those managers and executives not directly involved in the forecasting process.

Click here for more information and free registration.

For those unable to attend live, this webinar will be recorded and made available for free on-demand viewing.


About Author

Mike Gilliland

Product Marketing Manager

Michael Gilliland is author of The Business Forecasting Deal (the book), editor of Business Forecasting: Practical Problems and Solutions, and Associate Editor of Foresight: The International Journal of Applied Forecasting. He is a longtime business forecasting practitioner, and currently Product Marketing Manager for SAS Forecasting software. Mike serves on the Board of Directors of the International Institute of Forecasters, and received the 2017 Lifetime Achievement award from the Institute of Business Forecasting. He initiated The Business Forecasting Deal (the blog) to help expose the seamy underbelly of forecasting practice, and to provide practical solutions to its most vexing problems.

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