Tag: dataflux

Matthew Magne 2
MDM Foundations: Adding data governance to get to MDM

In my previous post, I outlined the main components needed for a phased approach to MDM. Now, let's talk about some of the other issues around approaching MDM: data governance and the move to enterprise MDM. Where does governance come in? Throughout your MDM program, it's important that deep expertise

Matthew Magne 0
Three pillars of better business outcomes: information management, analytics, and campaign optimization

Lately, in consulting with customers about SAS solutions, I’m increasingly seeing discussions revolve around 3 inter-related but distinct segments: Information Management, Analytics, and Campaign Optimization. In the past, these discussions might have happened with 3 different audiences in 3 different meetings, but we are seeing a massive convergence across these