I’m here at the what might be the biggest gathering of social media minds, Austin’s annual South by Southwest Interactive conference. With over 15,000 interactive registrants this year, many brands, big and small, are looking for innovative ways to grab the attention of SXSWI attendees who, by nature, suffer from
At South by Southwest this year, people were talking about location-based services like Foursquare and Gowalla as the next big thing, the same way Twitter was discussed there in the past. Location-based services let you check in at a place from your mobile device, and people who you have let
Here, not a moment too soon, is a more-or-less random recollection of the big ideas and trends I witnessed at South by Southwest Interactive. Location-based applications were predicted to have the biggest hype, and that was borne out. These are applications, primarily for mobile devices, that let you "check in"
I started writing this post on the plane coming home from the South by Southwest Interactive festival. If you've been on Twitter the past two weeks, you've probably seen the #sxsw or #sxswi hashtags, and if you weren't actually in Austin, you probably saw them a heck of a lot
Tuesday at the South by Southwest Interactive conference, I had the true pleasure of meeting Capt. Nathan Broshear, who's known on Twitter by one of the weightiest user names you could imagine: @usairforce. He's an energetic and genuine person and a great ambassador for the Air Force. I summarized Nathan's
The purpose of this panel was to give some visibility to areas of business that are being affected by social media, outside of the traditional marketing and PR stories we're used to hearing. The panel was moderated by David Meerman Scott, (@dmscott) author of The New Rules of Marketing &
My notes from the Customer Support in a 140-Character World panel. Panelists were Frank Eliason from Comcast (@ComcastCares), Lois Townsend (@ltownsend) from HP, Toby Richards (@TobyRichards) from Microsoft and Jeremiah Owyang (@jowyang) from Altimeter. The moderator was Caroline McCarthy (@Caro) from CNET News. Caroline: Is social media the most effective
Gary welcoming people as they enter his keynote Gary Vaynerchuk (@GaryVee) gave one of the most popular keynotes at SXSW. The auditorium was packed and there was a very warm and genuine vibe. Here are my notes from his talk. Gary started out asking how many people swore they would
My notes from the “Big Campaigns on Digital Dollars" panel, with Melissa Fallon, Chris Hanada, Milo Ventimiglia, Wilson Cleveland and Andrew Hampp. (Their bios are posted on the event page.) The panel focused on working with brands to create online content and web TV series that are fun, intersting and
David Carr after the session These are my notes from the SXSW panel discussion, “Media Armageddon: What Happens When The New York Times Dies?” The panelists were David Carr from The New York Times, Amy Langfield from Newyorkology.com, Markos Moulitsas from Daily Kos and Greg Beato from Reason magazine. The
