If nothing else you read puts your marketing efforts in perspective, this should: It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages. Henry Ford Our customers deserve our respect. And I believe that, by and large, marketers
Tag: omnichannel
Generating rich customer insights – the centerpiece of successful marketing efforts – is more arduous and crucial in today’s digitally saturated world. Brands must not only understand their customers across all touch points, but analyze and glean patterns from their behavior, and quickly respond to the faintest signs of changing
Omnichannel, Internet of Things and customer loyalty were just three of the terms you heard over and over again on the conference floor and in presentations at retail's biggest conference last month. If you had to miss the Retail Big Show in New York City, the article "Retail's Omnichannel, Data-Driven Revolution is
Think about what makes you shop at the same place over and over again. Is it attention to detail or the fact that you're always remembered? What makes a good customer experience, regardless of channel? Darren Stoll, Group Vice President of Marketing at Macys.com recommends these three guidelines for retailers: Think about