Customer Intelligence Blog

Customer Intelligence

Tiffany CarpenterMarch 25, 2019 0

5 ways your digital analytics strategy is hindering your customer experience

These days, an ever-increasing number of customer interactions are taking place over digital channels and every single digital interaction offers an incredible source of customer intelligence for organisations to tap into. With every visit, customers leave a valuable trail of digital breadcrumbs. These breadcrumbs give organisations the ability to follow

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Advanced Analytics | Customer Intelligence | Data Visualization

Suneel GroverOctober 11, 2018 0

SAS Customer Intelligence 360: Visual forecasting, traffic acquisition, and digital media

Every brand offers a digital experience for a reason. But to achieve on your mission, raising awareness and attracting visitors through online media is critical. No visitors? Game over. Let’s dive into a business case using website visitor data to sas.com. Suppose that a manager asks: What did our web

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Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning

Suneel GroverJuly 18, 2018 2

SAS Customer Intelligence 360: Factorization machines, visual analytics, and personalized marketing [Part 1]

In a previous posting, SAS Customer Intelligence 360 was highlighted in the context of delivering relevant product, service, and content recommendations using automated machine learning within digital experiences. Shifting gears, SAS recognizes there are different user segments for our platform. This post will focus on building custom analytical recommendation models

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Customer Intelligence

Suneel GroverJuly 13, 2018 0

SAS Customer Intelligence 360: The Digital Shapeshifter of Recommendation Systems [Part 2]

In part one of this blog posting series, we took an introductory tour of recommendation systems, digital marketing, and SAS Customer Intelligence 360. Helping users of your website or mobile properties find items of interest is useful in almost any situation. This is why the concept of personalized marketing is

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Customer Intelligence

Suneel GroverJune 20, 2018 3

SAS Customer Intelligence 360: Predictive next best actions

Regardless of industry, it has become a frequent occurrence that behind every data-driven marketer is an analytical ninja. Together, they formulate recipes in addressing the customer-centric paradigm that considers the different actions that a brand can take for a specific individual, and decides on the “best” one. The goal of

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Customer Intelligence

Suneel GroverMay 30, 2018 3

SAS Customer Intelligence 360: Goals, propensity models, and machine learning

Why does your organization’s website or mobile app exist? What are you hoping to accomplish with your business by being digital? What are the most important priorities for your digital presence? Here are three goals that most organizations share: Sell more stuff. Make marketing more effective. Delight customers. Goals are

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Customer Intelligence

Suneel GroverMay 23, 2018 2

SAS Customer Intelligence 360: Path analysis for re-engagement

Path analysis is an exploration of a chain of consecutive events that a given user or cohort performs during a set period while using a website, online game or mobile app (although other use cases can apply outside of digital analytics). As a subset of behavioral analytics, path analysis is

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Customer Intelligence

Suneel GroverMay 17, 2018 0

SAS Customer Intelligence 360: Location analytics meets digital intelligence

When data meets geography, use cases revolve around mapping and spatial analytics. But what happens when you combine digital analytics and powerful visualization for customer location analysis? Leveraging data collection mechanisms, SAS 360 Discover captures first-party behavioral information across the entire digital customer experience with a brand’s websites and mobile

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Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning

Suneel GroverAugust 11, 2017 2

How does a marketer know what to test?

As customer interactions spread across multiple touch points, consumers demand seamless and relevant experiences. Traditional planning and design approaches--that rely on historical conventions, myopic single-channel perspectives and sequential act-and-learn iteration—no longer matches the complexity and pace of modern digital marketing. Marketers must re-evaluate their strategies for engagement—especially in the area

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Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning

Suneel GroverAugust 11, 2017 1

Hyperparameters, digital analytics, and key performance indicators

How can you tell if your marketing is working? How can you determine the cost and return of your campaigns? How can you decide what to do next? An effective way to answer these questions is to monitor a set of key performance indicators, or KPIs. KPIs are the basic

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Tag: Digital Intelligence