Tag: customer journey

Customer Intelligence
Adrian Carr 0
Using analytics to determine best paths in customer journeys

The outbound marketing landscape, especially in the retail industry, is a challenging one. Customers are receiving multiple communications from multiple businesses, and for marketers it’s sometimes hard to understand which activity is driving results. Many retailers have a complex multichannel strategy of internet, email, direct mail, telemarketing, and catalogues. These

Advanced Analytics | Analytics | Customer Intelligence
Suneel Grover 0
Digital intelligence for optimizing customer engagement

Digital intelligence is a trending term in the space of digital marketing analytics that needs to be demystified. Let's begin by defining what a digital marketing analytics platform is: Digital marketing analytics platforms are technology applications used by customer intelligence ninjas to understand and improve consumer experiences. Prospecting, acquiring, and holding on

Advanced Analytics | Analytics | Customer Intelligence
Simon Waller 1
Customer journey optimization: A real-world example

There are so many ways in which a customer’s journey of experiences can be negatively affected, from forms on websites that are unclear or complicated, to inconsistent or non-relevant interactions over many channels. It is important that these interactions are measured and reduced to maximize customer engagement and increase customer

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