Hello! As a new contributor to this blog, I'd like to introduce myself. My name is Dwight Mouton and yes that's a French last name. I'm orginally from the heart of Cajun country, Lafayette, Lousiana. I've been in marketing related roles since I earned my bachelor's degree from the University
Tag: b2b
Springtime...Baseball...Hot Dogs...Peanuts...Coke... I remember growing up on the south side of Chicago watching my beloved Chicago White Sox play at the old Comisky Park. My father would take me to a few games during the summer and I would remember the refreshment vendor walking up the aisle saying "Things go better
As a new contributor to SAS’ Customer Analytics blog, let me introduce myself. I’m a SAS field marketer focused on integrated campaigns, digital strategy and the marketing investment for Financial Services in the US. As a marketer, I always take an interest in the Super Bowl commercials. The $3.5M spent
My notes from the MarketingProfs B2B panel “Driving and Measuring B2B Conversations, Leads and Sales with Social Media.” Presented by Kipp Bodnar, Inbound Marketing Manager, HubSpot; Kyle Flaherty, Director, Marketing, BreakingPoint Systems Kyle started out by promising that, since this session had the longest title, it would be the best.
My notes from the MarketingProfs B2B panel "Getting Strategic with Your Brand." Presented by Lois Brayfield, President, J Schmid & Associates; Susan Doctoroff Landay, President, Trainers Warehouse Lois asked us to accept three ideas: Your brand defined is the perception of your customers. Forget B2B, you’re selling to people with
One of the most valuable features of the MarketingProfs B2B forum are the One-on-One Therapy sessions, where attendees get to sit down with experts in different fields and get specific advice relevant to the challenges they’re facing. Jennifer Altimore and Joe Hirshka from Kennametal Inc. came to Boston from Latrobe,
My notes from the MarketingProfs panel "It’s Not Your Mother’s PR: New Opportunities to Influence Your Constituents" Panelists include Deirdre Breakenridge, President, PFS Marketwyse; Terri D. Andrews, Public Relations Manager, RSM McGladrey; and Donna Tocci, Director, Web/New Media, Ingersoll Rand. The moderator was Beth Harte, Senior Subject Matter Expert, Digital
I’m in Boston for MarketingProfs B2B Forum, which promises to be one of the most valuable conferences of the year for B2B marketers interested in social media. I led a workshop this morning on social media policies (which Jeff Cohen from socialmediaB2B.com has already blogged), then headed off to my
Jeff Cohen, a Triangle-area social media consultant and one of the brains behind the Social Media B2B blog, has put together a short PowerPoint presentation on his Slideshare page highlighting B2B companies that have created successful Facebook fan pages, with a summary of what makes each one good. It's an
My notes from the Integrating Social Media into Your Marketing Strategy to Gain a Greater Response panel, from MarketingProfs Digital Marketing Mixer. Panelists: Pam O'Neal, Vice President of Marketing for BreakingPoint Systems, Inc., @poneal Glenda Ervin, Vice President, Marketing, Lehman's, @Galen_Lehman Debra Ellis, Founder, Wilson & Ellis Consulting, @wilsonellis Pam