Customer Intelligence Blog
Evolving relationships for business growth![Machine learning and what it means for marketing](https://blogs.sas.com/content/customeranalytics/files/2016/08/machine-learning.jpg)
Machine learning has a high profile currently and is riding a wave of exposure in the media that includes articles about subjects from self-driving cars and self-landing rockets, to computers beating the world’s best players at Go, the most computationally complex board game in the world. Is there an opportunity
![SAS 360 Engage: A/B testing and algorithmic segmentation](https://blogs.sas.com/content/customeranalytics/files/2016/08/360-Engage-1.png)
For the uninitiated, SAS 360 Engage enables organizations to interact with consumers by allowing them to create, manage and deliver digital content over web and mobile channels. Wait a minute. SAS does more than the analytics? That is correct. SAS 360 Engage is a marketing super force serving as a one-stop shop for data capture all
![How customer intelligence can win hearts and minds](https://blogs.sas.com/content/customeranalytics/files/2016/08/hearts-and-minds.jpg)
In today’s digital age, products have become increasingly commoditised, requiring organisations to shift their focus towards ensuring the customer experience becomes their biggest differentiator. Previously, the customer experience journey was a string of static, one-dimensional encounters. But now, thanks to big data and the resulting innovations it can provide, customer
![SAS 360 Engage: Delivering blue-box predictive personalization](https://blogs.sas.com/content/customeranalytics/files/2016/08/360-Engage-Image-1.jpg)
SAS Customer Intelligence 360 is a new digital marketing hub offering that enables users to plan, analyze, manage, and track customer journeys. It includes SAS 360 Discover for digital intelligence and SAS 360 Engage for execution capabilities that enable marketers to dynamically create, manage, and place digital content across a variety
![Determining the moment of truth is not rocket science](https://blogs.sas.com/content/customeranalytics/files/2016/07/smartphone.jpg)
I think it's probably the most frequently asked question among teenagers who come to our house: "How much data have you got left this month?" And then, if the status of their data limit requires it, they immediately ask for my wi-fi password. They carry on unperturbed watching YouTube videos
![How far can IoT take customer intelligence? Customer experience matters most for loyalty.](https://blogs.sas.com/content/customeranalytics/files/2014/11/Loyalty2.jpg)
There is some debate about the extent to which the internet of things (IoT) is affecting customer intelligence. We have the potential for something new: IoT could mark the end of segmented marketing and the start of “momentary marketing”’. But is this really happening yet? Current deployments give us some