Author

John Balla
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Principal Marketing Strategist

Hi, I'm John Balla - a Digital Marketing Principal here at SAS focused on Content Strategy. I co-founded the SAS Customer Intelligence blog and served as Editor for five years. I like to find and share content and experiences that open doors, answer questions and maybe even challenge assumptions so better questions can be asked. Outside of work I stay busy with my wife and I keeping up with my 2 awesome college-age kids, volunteering for the Boy Scouts, keeping my garden green, striving for green living, expressing myself with puns, and making my own café con leche every morning. I’ve lived and worked on 3 contents and can communicate fluently in Spanish, Portuguese, Hungarian and passable English. Prior to SAS, my experience in marketing ranges from Fortune 100 companies to co-founding two start ups. I studied economics at the University of Illinois at Urbana-Champaign and got an MBA from Georgetown. Follow me on Twitter. Connect with me on LinkedIn.

Customer Intelligence
John Balla 0
Customer intelligence and analytics at DMA:2011

There is a great opportunity for marketers coming up at DMA:2011 to learn about how customer analytics help marketing fulfill its mandate as a driver of profitable revenue growth.  SAS will present a DMA:2011 Preconference Intensive Session on Saturday, October 1 and Sunday, October 2, titled Customer Intelligence & Analytics.   There will be four parts that

Customer Intelligence
John Balla 0
The 12 Days of Marketing

I am one of those people that frequently walks around with a soundtrack playing inside my head, and during the holidays it usually involves Bing Crosby or Nat King Cole crooning about snow or jingle bells. It might involve grandmas getting run over by reindeer, or the female sensation du

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