Author

Faye Merrideth
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SAS External Communications

In external communications at SAS, Faye Merrideth develops and executes PR programs that build awareness of SAS Analytics software. She manages editorial coverage and product reviews in the computer trade press, places SAS executives and customer speakers at trade conferences, facilitates press interviews and broadcast appearances, writes news release and bylined articles for multiple media channels, supports international PR and award nominations.

Analytics
Faye Merrideth 0
Analytics supercharge telco campaigns

It was fun to see Amitava Ghosh, Senior Vice President at Reliance Communications on his visit to SAS headquarters. I was thrilled to learn that "Ami" -- my former neighbor -- is now a SAS customer using SAS Customer Intelligence to optimize campaign management. Even more exciting, Ami allowed me