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Aimee Rodriguez
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Senior Content Marketing Specialist

Aimee Rodriguez is senior content marketing specialist at SAS specializing in the areas of Customer Intelligence, IoT and thought leadership.

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Let’s chat about big data and innovation

 “The best data scientists are those that combine deep statistical / data / machine learning skills with domain knowledge.” “[Most companies] haven't properly addressed the need for cultural change!... There's still this prevailing perception that it's a technology & skills problem.” “Analytics only ever tells you one of two things—it

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Bend it like our BI Dashboard experts

Go USA! Go Germany! Go Mexico! Go Colombia! Wish you were still in it, England! That’s right, it’s World Cup time, and due to the international flavor of my family, I’ve got a number of teams I’m rooting for. I played a little soccer (or “futbol” in our house) back

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Understanding analytics: the bird’s eye view

Our blog editor extraordinaire Shelly Goodin brings you tips and information on technical content from our books that you can use immediately in your work. But what if you’re not there yet? What if you want to start with a 50,000-foot level view of analytics overall? Or learn how forecasting

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How to find value in customer relationships

Businesses need to know who their customers are, and how much money they should invest in marketing to them. It’s an obvious idea, but it also served as pretty much the sum of my knowledge of Customer Lifetime Value (CLV). That is, until Edward Malthouse came into my life. Ed’s

SAS Events
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Top 3 reasons to learn PROC TEMPLATE

We’re just coming back from SAS Global Forum, and what a show! SAS Books was there to provide users with the highest-quality resources for learning SAS, and our users were there to tell us what new books they were most looking forward to reading. Kevin Smith's PROC TEMPLATE Made Easy:

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4 things you should know about Big Data

I recently attended the O'Reilly Tools of Change for Publishing Conference in New York, and I have to confess, I had a Twitter eureka moment. I was sitting in a conference room, waiting for the next session to start and reading tweets from a publishing industry contact I've longtime admired

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Business intelligence applied

It's midyear, and management has decided that a new publication is a great way to highlight the work of a group of people within the organization to external audiences. "We'll keep costs down by doing the design and layout ourselves. We just need to buy the software licenses." Money is

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What you need to know about predictive analytics

Jean Paul Isson (Global Vice President of Business Intelligence and Predictive Analytics, Monster Worldwide, Inc.) and Jesse Harriott (Chief Analytics Officer, Constant Contact) know a thing or two about business analytics. With almost 40 years of experience between them, they've handled it all—from web mining solutions to business intelligence, predictive

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Top 3 updates to Categorical Data Analysis Using SAS

Categorical Data Analysis Using SAS has been a favorite among SAS Books readers for quite some time, both as a useful discussion of categorical data analysis techniques as well as an invaluable aid in applying these methods with SAS. Maura Stokes is lead author of the recently published third edition. I

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Ron Cody's 6 helpful tasks for SAS users

Ron Cody’s at it again. It’s like he just can’t help himself; he knows SAS and wants to help others know it too. His new book, Cody's Collection of Popular SAS Programming Tasks and How to Tackle Them gathers often-used programming tasks and techniques in one handy volume, allowing users

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Ron Cody’s next book gets early rave reviews

Ron Cody’s newest book, Cody's Collection of Popular SAS Programming Tasks and How to Tackle Them, is already getting high marks from early reviewers. Gerry Hobbs (West Virginia University), says, “This is an excellent book that deserves a place on every SAS professional’s bookcase.” Long-time SAS user Andrew T. Kuligowski

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The specifics of analytics in data quality

We just published Gerhard Svolba’s Data Quality for Analytics Using SAS. When I first heard about it, I thought we’d have a tome covering such topics as standardizing data, cleaning it up, removing duplicates, and so on. However, as Gerhard says in his Introduction, “There are many aspects of data

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An even better book: JMP Start Statistics

My first thoughts on hearing that we’d be bringing out a new edition of JMP Start Statistics were, “But how do we improve on an already great book? What could be better?” JMP Start Statistics has been such a big success with JMP users for a long time, so the authors

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Four reasons to use SAS/GRAPH

Robert Allison's SAS/GRAPH: Beyond the Basics collects examples that demonstrate a variety of techniques you can use to create custom graphs using SAS/GRAPH software. To celebrate the book’s publication, we asked Robert to tell us more about why he loves SAS/GRAPH. Here’s what he had to say: A graph is

Analytics
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New analytics book from Bill Franks

Bill Franks’s new book, Taming the Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics, has just released. This book shows how big data is changing the world of analytics; what people, processes, technologies, and mindsets are necessary to succeed in analytics in this new era;

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10 ways statistical thinking improves business processes

Our newest book in the Wiley and SAS Business Series, Statistical Thinking: Improving Business Performance, Second Edition, has been called “probably the most practical basic statistics textbook that has ever been written within a business context.”* It prepares readers for business leadership by developing their capacity to apply statistical thinking to

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3 reasons to learn more about JSL

With the publication of JSL Companion: Applications of the JMP Scripting Language, by Theresa Utlaut, Georgia Morgan, and Kevin Anderson, novice scripters now have a resource that helps them go beyond the basics of the JMP Scripting Language (JSL). Why JSL? The authors have the answers: 1.  Easy to start

SAS Events
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Top 3 tips for advanced SAS programmers

Art Carpenter’s newest book, Carpenter’s Guide to Innovative SAS Techniques, offers advanced SAS programmers an all-in-one programming reference that includes advanced topics not easily found outside the depths of SAS documentation or more advanced training classes. No matter how you approach the use of SAS software, the techniques provided in

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New Business Intelligence book will help many SAS users

Building Business Intelligence Using SAS: Content Development Examples by Tricia Aanderud and Angela Hall just published this month. This highly anticipated book—called “a must read for anyone using SAS® BI”* —is a quick-start guide that will help users move quickly from using only one of the SAS BI Clients to

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