Breaking into new markets with help from students at Regent’s University

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In February this year, the Careers and Business Relations (CBR) team from Regent’s University London invited SAS to participate in their International Business Week – the topic was: “The challenge to get SAS into a new market” and called first year business students to develop a project using their knowledge, creative and research skills to generate the best solutions and recommendations for us.

Just as the international business week was a challenge for business students in the first year, it also was a challenge for us. SAS is global company. So, how can we expand into a new market if we are a global company? We've come up with a hypothetical scenario - predicting the future!

On Monday the business lecturer explained to students the assignment brief and we presented to them the scenario and an overview of the company, with a Q&A at the end. The idea was that students used that scenario as a basis for their research. Then, on Thursday, three different groups of students with the best projects presented final results to a panel of lecturers and SAS representatives.

What great results we had! We could see all the effort and thought that students put into the project. It was a tough decision but the group winners won a tour around the SAS campus in Marlow, where they will find out all about the SAS culture here.

The week was also a great opportunity to introduce students to our academic programme - all the benefits and resources available to them and how they can increase their analytical skills. And all for free!

We will continue to share details about future events and help students to stand out in the job market so they can be part of the next generation of analytical specialists.

Finally, I would love to share some of the memorable moments

Our colleague, Vanessa Porter gave to students a feedback about their presentations

Our colleague, Vanessa Porter gave to students a feedback about their presentations

Congratulations to the group winners.

Congratulations to the group winners.

Introducing our Academic Program to the students

Introducing our Academic Program to the students

And sharing some of our customer stories

And sharing some of our customer stories

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About Author

Mayra Pedraza

Associate Briefing Program Specialist, Marketing Executive

Mayra is a Marketing Specialist for the Academic Programme at SAS UK, she develops the brand awareness across the whole UK & Ireland student community. She joined SAS in January 2016 as an intern. Mayra manages the UK Academic social media platforms to share ideas and support other SAS users, she also creates events and sessions which contribute to engage more students into the analytics world.

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