Asking about the benefits of artificial intelligence and machine learning reminds me a little of the transition to suitcases with wheels. Do you remember lugging around those old suitcases? If not, good for you - this original advertisement from US Luggage will take you back! Thank Bernard Sadow for persistence with his
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Data monetization, at its simplest, is the process of turning data into bottom-line value for a company -- often through improving efficiency and/or customer experience, and building customer loyalty as a result. This may sound simple, but in practice, it’s anything but. Good data, advanced analytics and real-time decision making
Ante los vertiginosos avances tecnológicos que el mundo ha vivido en las últimas décadas, y sobre todo en los últimos años, la perspectiva y el rumbo de los negocios ha cambiado de manera significativa, pues han surgido herramientas y formas de tomar decisiones que han revolucionado el mundo empresarial. A
W poprzednich wpisach dowiedzieliśmy się czym jest Customer Journey, dlaczego jest tak istotne i od czego zacząć tworzenie mapy ścieżki klienta. W tym wpisie skupimy się natomiast na tym jak istotna jest znajomość danych, którymi operujemy oraz preferencje i potrzeby naszych odbiorców. DOBRA RADA #2: Dbaj o znajomość potrzeb klienta
El Congreso Panamericano de Riesgo de Lavado de Activos y Financiación del Terrorismo, organizado en Cartagena por la Asociación Bancaria de Colombia -Asobancaria, tuvo este año dos hechos especiales: el análisis de los retos que en esta materia tienen las instituciones financieras colombianas y la presencia de SAS. Durante el
Announcing New Book by Charlie Chase: Next-Generation Demand Management My colleague Charlie Chase has just published his latest book, Next-Generation Demand Management. It is available August 29, and can be pre-ordered now on amazon.com. It will also be available for purchase at the SAS Bookstore, along with Charlie's other books:
Letztens ist mir das Buch des Naturwissenschaftlers und Comedians Vince Ebert in die Hände gefallen. Es war anfangs sehr lustig und unterhaltsam, bis zu dem Kapitel, in dem es um das Thema Big Data ging. Danach führe die Analyse großer Datenmengen dank des Phänomens „Zufall“ zum Big Fail. Im Folgenden möchte
The digital disruption is creating unforeseen events, such as new competitors, products and services that threaten the performance and positioning of consolidated players. Big data and analytics prove themselves, through successful user cases, as the answer to intercept the demand, prevent churn, draw an integrated view of the customer, manage
Z pierwszego wpisu wiemy już czym jest Customer Journey, dlaczego jest tak istotne oraz co wpływa na doświadczenia naszego klienta z marką. Dziś natomiast będzie o mapie ścieżki klienta. DOBRA RADA #1: Zacznij! Narysuj ścieżkę klienta. Narysowana ścieżka klienta, czy też mapa, to nic innego jak wizualizacja poszczególnych kroków i interakcji
Some weeks have passed since the United Kingdom voted, by a margin of 52 per cent for and 48 per cent against, to leave the European Union, the organization it's been a leading member of since 1973. The tumultuous global reaction to the vote has those of us in information
Applying analytics to IoT data provides opportunities for cities to use information from sensors, citizens and connected infrastructure in unprecedented ways.
I’m an avid open water swimmer. In order to succeed in open water races I must do two things: I must sight properly in order to swim the straightest line possible in the right direction. The straighter the line, the less I have to swim. I must use a powerful,
Il concetto di as-a-Service è uno dei paradigmi più importanti nel campo IT (e non solo) degli ultimi anni. Permette non solo di adottare una tecnologia innovativa, ma anche di decidere quale grado di complessità affrontare nella sua implementazione. Non è necessario essere un esperto per poter accedere a qualcosa di nuovo
Formulare sind fester Bestandteil unseres Alltags. Bereits bei der Geburt werden wir datums-, geschlechts-, gewichts- und größentechnisch erfasst – sei es auf Papier oder elektronisch. Und das zieht sich durch unser ganzes weiteres Leben. Für unsere Kinder müssen wir Formulare zur Aufnahme im Kindergarten, in der Grundschule oder in der
W drugim wpisie z serii 10 przykazań Ekonometrii Stosowanej poruszyliśmy kwestię osadzenia narzędzi statystycznych w kontekście problemów biznesowych. Dziś przedstawię kolejne przykazanie, które wiąże się z eksploracją i dobrym poznaniem danych. 4. Poznaj dane. Zgłębienie kontekstu problemu jest bardzo ważnym elementem procesu analitycznego. Jednakże, przed przystąpieniem do modelowania, nie wolno
Once upon a time, the only way to buy and sell advertising inventory was based on the relationship between advertiser and publisher. The exchange was manual, with advertisers paying publishers an agreed-upon price for every impression. The process involved a lot of phone calls, spreadsheets, negotiation and re-negotiation, all of
¿Es posible optimizar el uso de los recursos públicos? Una pregunta interesante para aquellos líderes de Gobierno que están orientados a resultados y preocupados por alcanzar el máximo potencial de su gestión, sobre todo al momento de rendir cuentas de manera clara y oportuna a la ciudadanía. La buena
Following a vegan diet? Allergic to eggs? Or in the middle of baking your favorite recipe only to realize you’re out of eggs? Fortunately, there are numerous egg substitutes you can use that you likely have in your pantry or fridge.
In my last post, I talked about how to observe the impact of modernisation through a data quality lens. I asked you to consider the quality of your legacy data and what that means on the "shiny new toy" you intend to buy in the future. In this post, I
Open Source und SAS – das sind auf den ersten Blick zwei ganz verschiedene Welten. Dabei verfolgt SAS eine ganze Reihe von Initiativen rund um Open Source – insbesondere im Umfeld des Big-Data-Frameworks Hadoop. Ich habe Andreas Gödde zum Nebeneinander und Miteinander der Technologien befragt. Andreas Gödde berät viele Kunden
Slack is a tremendously popular app for team collaboration. At its core, it's an open messaging app that allows team members to communicate with each other in real time. It works well with "startup"-style teamwork, which requires constant communication among people who aren't always located together. I've heard a lot
The Internet of Things (or IoT, as some like to call it) holds a number of benefits for many organizations: revenue growth, smarter decision making and efficiency. Experts are predicting anywhere from 20 to 50 billion devices will be connected to the internet by 2020. That’s almost here! Are you
In June, my husband and I completed this silly race called Storm the Beach – totally out of my norm, it was only 5 miles :) and included things like climbing, crawling, wading through the ocean, balancing, rope swinging, and running through soft sand. It was nuts, but so fun, and
The rapid growth of the digital economy has put it on course to account for 25 percent of the world’s entire economy by 2020. Platform business models represent a large proportion of the overall total but what do we mean by platform? MIT Professor Michael Cusumano defines it as follows:
In meinem vorherigen Blogbeitrag zum Thema Künstliche Intelligenz (KI) und Cognitive Computing ging es zunächst darum, den begrifflichen Nebel zu lichten, der sich – wie so oft – um solche Hype-Themen bildet. Am Schluss des Beitrags drängte sich bereits die Frage auf, wie technologische Möglichkeiten und gesellschaftliche Verträglichkeit in Einklang
So, how many different Pokémon have you caught - and more importantly, how many different kinds are still out there that you haven't caught yet? I've created some graphs that might help you figure it out! I think my previous blog post might have irritated some of the hardcore Pokémon players out there
Los cambios que ocurren hoy en día en las empresas, se deben en gran medida a que vivimos en un mundo hiperconectado, en donde los avances tecnológicos han comenzado a marcar la pauta en las relaciones interpersonales, comerciales, laborales y en prácticamente todos los aspectos de la vida cotidiana. Estos
Ever wondered about the relationship between radio-frequency identification (RFID) and the Internet of Things (IoT)? Radio-Frequency Identification is one of the many types of sensors that are bringing the IoT to life. They’re fully compatible with the Internet of Things at the most basic level. RFID technology provides a way of locating a
Using the past to predict the future is a time-honoured practice. Of course it can backfire — which is why financial services firms are required to inform us that ‘past performance is not a guide to future performance’ — but customer behavior is often remarkably consistent. Which is why the