The Text Frontier - Text mining, voice mining and unstructured data analysis

With the explosion in social media sites turning us all into digital producers as opposed to digital consumers, businesses are left in the unenviable position of needing to rapidly adapt to the new generation of customers who take their opinions global, and in a heartbeat!

These new age digital producers are leaving their opinions on social media sites at an exploding rate. It pays for companies to keep track of what their customers are saying and taking the appropriate action where needed. For companies that are looking to analyze blogs and tweets, etc. having a brand/product name that is commonplace and has multiple parts of speech in a dictionary will make that analysis job much more difficult. Consider the word Jaguar for example. Is it a car? A plane? An animal? A US sports team? An international sports team? A BBC show? A Twitter search on Jaguar may pull back information you aren't so interested in. Conversely, having an unusual name (not ideal according to traditional marketing strategy) means it's easier to find information about you, your company, or your products. The Google name/brand would be a great example. Do a google on "Google" and all of the results (I did spend a little time wading through these) look to be all about the Google brand!!! Food for thought as you consider product naming going forward.

And, who knows, there's probably someone out there that has named their son or daughter "Google", but surely so few of them that they wouldn't impact any brand analysis.