David B. Thomas is Social Media Manager at SAS, the leader in business analytics software and services. Dave started his career in 1989 as a reporter and photographer for The Chapel Hill News in Chapel Hill, N.C. Since then he has worked in marketing communications for a variety of companies and clients, mostly in technology. Before coming to SAS in 2007, he worked for Yep Roc, a leading independent record label, where he directed web and social media marketing and launched the web store. Dave has been actively involved in social media since 1994 when he joined his first Internet forum, and began blogging in 2002 when he wrote the daily update for the Iceland Airwaves music festival. Dave's first job at SAS was in the Corporate Public Relations group, where he assisted journalists who wanted to learn more about SAS' work/life balance, award-winning employee benefits and sustainability activities. He also oversaw the Fortune 100 Best Companies award application process. Born in New Jersey, Dave grew up in North Carolina and graduated from Guilford College in Greensboro with a degree in English. You can find all of Dave's online presences at
dbthomas.com.
Speaking Engagements and Interviews
Business Analytics Gets Social at SAS
Interview with Frank Reed for
Marketing Pilgrim
Jan. 29, 2010
How SAS keeps employees happy — and keeps growing profitably
Interview with Tim Walker for
Hooversbiz.com
Jan. 25, 2010
From Fad to Function: Operationalizing Social Media within Corporations
Online panel discussion presented by Shift Worldwide, with panelists Adrian Dayton, Kevin Flynn and Melissa Giovagnoli
January 21, 2010
Social Media for SAS User Groups
Presentation to national leaders of SAS User Groups
Dec. 5, 2009
Case Study: SAS’s Leap Into Social Media
Interview with Kimberly Smith for
MarketingProfs’ “A Step-by-Step Guide to a Successful Social Media Program”
Nov. 2009
Inside The Firewall: Lessons For Internal Communicators
Panel discussion at the
Social Media Business Forum with Lee White and Ryan Boyles
Oct. 23, 2009
How to Reap Benefit for Your Company from Social Media
Panel discussion at
MarketingProfs Digital Marketing Mixer with Aneta Hall, Heidi Ob’bayi and Sean McDonald
Oct. 21, 2009
B2B Social Media
Panel discussion at
BlogWorld and New Media Expo with Kipp Bodnar, Kyle Flaherty and Mica Veihman
Oct. 15, 2009
Problem Solved: How Do You Convince the Boss That It’s Time to Go Social?
Interview with Claire Coyne for
MarketingProfs
Oct. 6, 2009
Social Media at SAS
Presentation to the Triangle Chapter of the International Association of Business Communicators
Sept. 8, 2009
B2B Social Media Panel
Panel discussion at
SocialFresh Charlotte with Kipp Bodnar, Jeff Cohen and Nathan Gilliatt
Aug. 24, 2009
Social Media at SAS
Presentation to the
Raleigh Public Relations Society with Becky Graebe
May 26, 2009
Social Media at SAS – Turning a Great Reputation Into an Online Asset
Interview with Melissa Giovagnoli for
Networlding
Dec. 18, 2008
David B. Thomas shares SAS' experiences as a technology company integrating Web 2.0 and social media into the marketing mix. Dave is Social Media Manager at SAS and a member of the company's Marketing 2.0 Council, the steering committee and think tank for social media at SAS. Read more about Dave. 
