sascom voices - The sascom magazine blog

SAS’ Brent Lever has been having a great back-and-forth with Paul Sweeney, Director of Innovation at VoiceSage and blogger at You’ve Been Noticed, about the idea (and importance!) of planning communications to your customers and integrating those communications into an overall strategy.

The timing for this could hardly be better, as Brent just finished his most recent white paper titled Adaptive Contact Planning, Building customer trust and value through improved contact policy management.

I’m including the Table of Contents and the introduction for Brent’s paper below. If you’d like, you can download the full PDF.