I started this blog about four months ago. It’s been both energizing and vexing. It’s energizing because I like the mental break that I get from putting things on hold and thinking in a different way about what I’m doing and what SAS is doing.
It’s vexing because it takes time, and time is hard to come by. Plus I still haven’t gotten to that place where blogging is natural to me. I was talking about this with
Dave Thomas, our social media manager. Dave and I both love photography, which is really a passion for me. We were discussing the fact that when you’re taking pictures regularly, you see things in photographic ways. The more you do it, the more you see.
Dave assures me it’s the same with blogging. The more you do it, the more ideas come to you. He wrote about it in a post called “
Developing your social media muscle.”
People seem to be reading this blog and the volume has been steadily increasing. I get a lot of feedback through non-social media avenues. People call me up to talk about a post, or stop me in the hallway. I’ve had conversations in airports with people who read this blog.
But I find it interesting there aren’t a lot of comments. I wonder if that’s the way the blog world is going. As blogs become more popular and more mainstream, are people consuming but don’t feel compelled to respond?
In my own experience following more bloggers I’ve seen how much there is out there and how hard it is to find what really makes a difference for you, and find the time to read it. I’m also trying to get involved with Twitter but I keep finding myself feeling too busy to get started. I just need to do it and trust that when I do it’s going to flow.
I get the feeling that in a year or two the act of blogging as we (or at least I) do it will seem ancient. We’ll probably be onto something else, but I don’t know what that is. The devices coming out from Apple and RIM and Nokia will change the game. Will Apple’s upcoming tablet have the same impact that the iPod did, and the iPhone? I think we’ll be seeing more and more disruptive technologies.
I guess I’m wondering what my social media muscle should look like at this point. What do you think? Am I off base? Am I boring? I’ve tried from the start to avoid turning this blog into a platform for SAS messages.
What can I share about what SAS is doing and what I do that would be interesting and useful for you?
Jim Davis, Senior Vice President and Chief Marketing Officer for SAS, is responsible for providing strategic direction for SAS products, solutions and services and presenting the SAS brand worldwide. Additionally, he oversees a number of operational units including Publications, Education, and Alliances and Channels. In this blog he writes about the larger issues that affect a global business, and what it takes to be competitive in the 21st century. Read more about Jim.
