You know who’s doing the best job at innovating right now? Fraudsters.
Fraud is a huge problem across all industries, including healthcare, financial services and government. The fraudsters are like start-ups. The bad guys are innovating at a quicker rate than legitimate businesses.
What can we learn from them?
Fraudsters respond quickly when they sense an opportunity. Make sure you can, too. There are ways to speed up your processes, some of which we used for our SAS Social Network Analysis solution, designed to help fight those fraudsters. Software as a service and hosted models can significantly reduce your time to market.
Fraudsters understand what motivates their targets. Instead of working in a vacuum trying to decide what your customers need - and refining when you find out you’ve guessed wrong - work with development partners. That’ll keep you focused on understanding your customers’ pain and solving problems for them today, not two or three years from now.
In the future I’ll talk more about working with development partners, and how that can be a key to innovation.
In the meantime, who do you think is doing it well? What companies or organizations (legitimate or otherwise) are finding new ways to innovate?
Jim Davis, Senior Vice President and Chief Marketing Officer for SAS, is responsible for providing strategic direction for SAS products, solutions and services and presenting the SAS brand worldwide. Additionally, he oversees a number of operational units including Publications, Education, and Alliances and Channels. In this blog he writes about the larger issues that affect a global business, and what it takes to be competitive in the 21st century. Read more about Jim.
We all know the Music Industry is running around suing everyone they can for downloading music. They seem to have made Weird Al's song Weblog: jared
Tracked: Jun 12, 19:10