A Shot in the Arm - Jason Burke on Health and Life Sciences

Craig Nestel is a Business Solutions Manager in SAS’s Global Healthcare and Life Sciences practice.  He has been instrumental in bringing SAS for Physician Targeting to market and has written or contributed to numerous white papers (including SAS’s ground breaking ”A Revolution in Physician Targeting”) and articles on the subject.  Presently, Craig is driving SAS’s innovative approaches towards Physician Targeting in Specialty Markets and Multi-Product (“Portfolio”) promotion optimization.  Before joining SAS, Nestel was a senior member in the Commercial Data Management Group at Sepracor Inc. In this capacity, he was instrumental in driving and implementing Sepracor’s enterprise business intelligence platform, including the “in-sourcing” of most mission-critical commercial operation functions, such as sales force optimization, prescriber and hospital profiling and targeting, competitive intelligence, incentive compensation and ad hoc analysis for a field sales force of more than 2,000 reps and managers. Before Sepracor, Nestel held a variety of senior positions with “Big 5” global consultancies – Deloitte, Bearing Point (KPMG) and PricewaterhouseCoopers, where he was a managing director.