~ Contributed by Manya Mayes ~ Earlier last week, Skittles created a lot of buzz around the relaunching of their web site as part of a social media marketing campaign to direct Twitter comments containing the word “skittles” to the Skittles home page. For a little Friday afternoon frivolity, I [...]
About this blog
Welcome to the SAS text mining blog, where my friends, colleagues and I discuss unstructured text, and understanding the voice of the customer. Plus a few more things. I'm Fiona McNeill, SAS Text Analytics Product Marketing Manager.