Recent Posts

In the Mood: How analyzing Superbowl ads using mood states is more revealing than sentiment alone

Wow what a game! But for people like me, of course, the ads are the real super bowl snacks.  I spent a lot of time ... Read More

From Influence to Persuasion

I have a big prediction to make about text analytics. Maybe it's not that big, but it's something I've been putting a lot of thought ... Read More

Precision Over Accuracy

First some gloating We're #1, We're #1 SAS ranked the best company to work for in the U. S. for the 2nd year in ... Read More

Evolution of a TweetJam or A Quick Analysis of #DMJam

On Dec 15, Forrester sponsored a Twitter Jam on Data Mining, Hashtag #DMJAM. Being snowbound in NC, I decided to do a quick text analysis ... Read More

Fishing for Accuracy in Text Analytics

The accuracy of text analytics, especially around sentiment analysis, is becoming a fairly hot topic lately. Discussions in the Text Analytics LinkedIn group typically peg ... Read More

Text analytics: how to capture the online bully

Recently Facebook launched a new anti-bullying campaign. Andrew Noyes, Facebook’s Communications Manager, described the methods Facebook uses to help stop cyber bullies: "Neighborhood Watch" – ... Read More

Coming of Age in Text Analytics

With the data mining conference, M2010, coming up in Oct 24, I am reflecting over the past year and thinking about how prominent Text Analytics ... Read More

TOTS: Taxonomy, Ontology, Thesauri and Semantics

You would think that a in discipline focused on information retrieval, where understanding the meaning of words and phrases is critical, everyone would know the ... Read More

The SGF Text Analytics Conversation -- SAS Global Forum and Text Analytics

WOW, just got back from the SAS Users Group meeting, SAS Global Forum 2010. What makes SAS Global Forum (SGF) so special are the people, ... Read More