About this blog
Welcome to the SAS text mining blog, where my friends, colleagues and I discuss unstructured text, and understanding the voice of the customer. Plus a few more things. I'm Fiona McNeill, SAS Text Analytics Product Marketing Manager.Tags
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Archives
Recent Posts
From Influence to Persuasion
I have a big prediction to make about text analytics. Maybe it's not that big, but it's something I've been putting a lot of thought ... Read More
Precision Over Accuracy
First some gloating We're #1, We're #1 SAS ranked the best company to work for in the U. S. for the 2nd year in ... Read More
Evolution of a TweetJam or A Quick Analysis of #DMJam
On Dec 15, Forrester sponsored a Twitter Jam on Data Mining, Hashtag #DMJAM. Being snowbound in NC, I decided to do a quick text analysis ... Read More
Fishing for Accuracy in Text Analytics
The accuracy of text analytics, especially around sentiment analysis, is becoming a fairly hot topic lately. Discussions in the Text Analytics LinkedIn group typically peg ... Read More
Text analytics: how to capture the online bully
Recently Facebook launched a new anti-bullying campaign. Andrew Noyes, Facebook’s Communications Manager, described the methods Facebook uses to help stop cyber bullies: "Neighborhood Watch" – ... Read More
Coming of Age in Text Analytics
With the data mining conference, M2010, coming up in Oct 24, I am reflecting over the past year and thinking about how prominent Text Analytics ... Read More
TOTS: Taxonomy, Ontology, Thesauri and Semantics
You would think that a in discipline focused on information retrieval, where understanding the meaning of words and phrases is critical, everyone would know the ... Read More
The SGF Text Analytics Conversation -- SAS Global Forum and Text Analytics
WOW, just got back from the SAS Users Group meeting, SAS Global Forum 2010. What makes SAS Global Forum (SGF) so special are the people, ... Read More

In the Mood: How analyzing Superbowl ads using mood states is more revealing than sentiment alone