Text Analytics for Ye of Little Faith

~ Contributed by Manya Mayes ~

While at a customer site last week, I presented our text analytics capabilities (text mining, content categorization, sentiment and crawling). Before the meeting proper, one attendee admitted that he wasn’t a text analytics believer.

I guess he was warning me - not to wave my hands vaguely referring to some "higher power" of fancy math and linguistics. At 30k feet in the air (the return flight home), I realized my missed opportunity.

I wish I'd casually explained to him, how the car he is driving today is safer today thanks to text analytics. It means a lot to me that text analytics makes such a difference in people’s lives – even if they don’t realize it or "believe".

Over time the dismissive "yeah right" doubters will see the obvious. Artificial Intelligence and Text Analytics are due respect today as Science rather than Sci Fi entertainment

All that said, I expect that our Text Frontier followers are already believers, so my blog post might be in vain. You may have felt the rush of adrenaline when discovering the treasure of a rare "Ah-Ha moment" when insights are found buried in text. Let's get creative and brainstorm how to "evangelize" others and bring them into the fold.

Gradually people are taking notice -- our profession is progressing and earning trust. Future posts here will highlight customer success stories SAS and Teragram have documented. Please drop a comment to our blog here and share any TM related jokes or favorite one liners that you use to turn heads to build curiosity over this field of analytics. Better yet -- prove it with your own innovative implementation at your office. Seeing is Believing!


  1. Philip Male
    Posted September 7, 2009 at 11:59 am | Permalink

    Please ... share any TM related jokes or favorite one liners:
    How do text miners converse?
    By teragram.

  2. Richard Peace
    Posted September 10, 2009 at 11:59 am | Permalink

    Please ... share any TM related jokes or favorite one liners:
    A text miner walks into a bar and the barman says - why the long face!

  3. mary grace crissey
    Posted September 10, 2009 at 9:23 pm | Permalink

    it can be a TWO liner --- some of us might be a bit slow and need further hints or explanations...

  4. Richard Peace
    Posted September 11, 2009 at 8:44 am | Permalink

    The punch line is hidden in there somewhere...

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