The Special Olympics is part of the inclusion movement for people with intellectual disabilities. The organisation provides year-round sports training and competitions for adults and children with intellectual disabilities. In March 2019 the Special Olympics World Games will be held in Abu Dhabi, United Arab Emirates. SAS is an official
We’ve all heard the old saw, “If you torture data long enough, eventually it will confess to something.” But when it comes to spurring real change, how about ditching the dungeon-master act and thinking like a venture capitalist instead? Wouldn’t that pay bigger dividends? That was the tip from Ravi
When we talk about digital customer services, it’s all about creating online self-service capabilities for our customers. This is great for everyone! We’ve made it easy for the customer to get what they need; it’s cheaper and faster for organizations to deliver the service to the customer. Need a copy
While you might not think that businesses outside the trendy, youth-focused fashion and music markets would have much to learn from the practice of “coolhunting”, there are some key product life cycle principles common to both. Coolhunting is market research aimed at discovering, in their infancy, new trends in youth markets, catching
Once I was chairing a conference where the speaker was explaining the business model for the licensing of the Peanuts cartoon characters - Charlie Brown, Snoopy and the gang - and how all that works when it comes to the balloons for the Macy’s Thanksgiving Day Parade (in case you are wondering,
You’ve probably caught on by now that I live in the DC-metro area and suffer daily through the misery of congestion. Before I even reach for my keys, I check for the latest information from regional transportation agencies, especially Metro, to devise my plan of attack. Going way beyond the
If, like me, you have children who are old enough to vote, you may have noticed what I have noticed. They’re different. They seem permanently connected to their friends via social media, rarely watch the news or read a paper, and they have many transient interests that seem to follow
If you have ever searched social media - Twitter, the blogsphere, Facebook, LinkedIn, Pinterest - for your favorite topic (I'm guessing it's baby penguins or monster truck racing), then you know that it can be like searching for a needle in a haystack. Imagine how law enforcement officers feel: They
Today, everyone from chief marketing officers to the senior vice president of sales to bloggers want to know more about the behavior of the readers and consumers who are clicking on Web pages, Internet articles and blogs. Clickstream data is a valuable source of information about the products, services and information that resonates with
Back in my day-one post of this "HPA once a day project," I promised a post about Twitter as "big data." I know some of you are already moaning about the noise on Twitter and the "what I ate for breakfast" type of commentary that's prevalent there. So I'm going to
For the past year, I’ve had the pleasure of serving on the communications team of the National Collaborative for Bio-Preparedness (NCB-P), of which SAS is a partner and the analytics provider. That experience was heavy on my mind as I recently watched the film Contagion. I may drop some minor
Modern manufacturing has come a long way in employing rigorous quality initiatives, but when a defective toy, electronic – or even a baby diaper – does slip past the quality initiatives, the current customer sentiment climate can make the situation go from bad to worse very quickly. It isn’t easy
If I say, social media analytics, and you say, What's that? I have some good links for you. First, you'll want to read this interview with Katie Paine, where she explains, among other things, the difference between social monitoring ,social measurement and social analytics. "Social analytics is where measurement and
Harvard Business Review Analytic Services have recently published an interesting report – The New Conversation: Taking Social Media from Talk to Action. Get it free here. Of the 2,100 organizations surveyed 75% said they didn’t know where their most valuable customers were talking about them. Two thirds of them are
When Chris Brogan started his social media marketing agency New Marketing Labs, he stated that he would only work with Fortune 100 companies. He had no clients at the time, but lo and behold, Fortune 100 companies came calling. Now the agency’s client list includes Sony, Microsoft, PepsiCo, all of
As promised in my last post, SAS’ Greg Soussloff, Dan Crane, Lori Schafer, and James Vickers are back from the National Retail Federation’s tech conference, NRF Tech. Here’s what they learned and shared at the SAS Roundtable on Social Media and Merchandise Planning. The well-attended roundtable included IT executives from
~ Contributed by John Bastone ~ I read a fascinating piece in this week’s Wired, titled how "Marketers Rig the Social Media Machine.” A cottage industry has been born, catering to the needs of Marketers that are willing to pay for large numbers of followers within a social media property
A recent article in the Wall Street Journal shows the perils, real or imagined, of product flaws in this emerging age of social media. Proctor & Gamble is a highly admired company especially for its careful stewardship of its many premier brands. Can it be that any American mother, in
Dave Thomas interviews SAS CMO Jim Davis at SAS Global Forum 2010 in Seattle. Davis talks about the launch of SAS Social Media Analytics and the apparently awakening over analytics even in a tough economy. Web Links:YouTube:https://www.youtube.com/watch?v=-ZgSLLIkAgE SAS.com:http://www.sas.com/apps/webnet/SGF2010VideoBlog/index.html?videoID=isgf10episode12
Dave Thomas reports from the SAS Social Media Analytics Press Launch Event held at SAS Global Forum in Seattle. Dave gets feedback from bloggers, journalists, influencers and analysts in attendance including Paul Greenberg, Wayne Sutton, Justin Levy, Katie Paine and more. Web Links:YouTube:https://www.youtube.com/watch?v=QYozcF0BMAw SAS.com:http://www.sas.com/apps/webnet/SGF2010VideoBlog/index.html?videoID=isgf10episode7
Dave Thomas and Waynette Tubbs review the highlights from the Opening Session of SAS Global Forum 2010 and talk about going to the SAS Social Media Tweetup. Web Links: YouTube:https://www.youtube.com/watch?v=QYozcF0BMAw SAS.com:http://www.sas.com/apps/webnet/SGF2010VideoBlog/index.html?videoID=isgf10episode6
From posterous photos of Opening Session to the New York Times Bits Blog, the first blog posts about SAS Global Forum are starting to show up online. Writing on the Bits Blog, Steve Lohr says: Analysts who have looked at the new offering – and tried it out – are
Co-hosts Dave Thomas and Waynette Tubbs provide their first report from SAS Global Forum in Seattle. Web Links:YouTube:https://www.youtube.com/watch?v=QYozcF0BMAw SAS.com:http://www.sas.com/apps/webnet/SGF2010VideoBlog/index.html?videoID=isgf10episode3
Contributed by Meg Crawford, Marketing Specialist, User & Customer Marketing; Kirsten Hamstra, Web Marketing Specialist, SAS Publishing; and Michele Reister, Field Marketing Specialist, SAS Education. If you read last month’s Open Mic blog posts from Meg Crawford and Kirsten Hamstra about all the great social media activities happening at SAS
