Tag: omnichannel

Analytics | Customer Intelligence
Greg Heidrick 0
Retailers: is your customer experience strategy working?

Smart retailers know that omnichannel customer experience isn't just about marketing anymore.  It’s about bridging all your digital and physical channels to recognize customers wherever they are, collecting data and understanding the retail customer’s purchasing journey. By taking customer data, product data, and supply chain data - and applying predictive and prescriptive

Analytics | Customer Intelligence
Sandra Hernandez 0
Así es el profesional de Marketing de hoy

En el lenguaje de marketing, mucho hablamos de implementar estrategias digitales omnichannel y gestionar la experiencia de cliente de extremo a extremo. Si bien hay bastantes soluciones (mapas de viaje del cliente, diagramas de ciclo de vida) y tecnologías (motores de optimización, procesamiento de secuencias de eventos y automatización de marketing)

Advanced Analytics | Data Management | Internet of Things
Charlie Chase 0
Omnichannel is changing the way we view demand planning

Omnichannel Analytics are helping companies uncover patterns in big data to improve the customer experience.  Using those insights, companies can anticipate what consumers are planning to purchase and influence that purchase in real time.     Companies are experiencing unprecedented complexity as they look for growth and market opportunities. Their product portfolios are

Customer Intelligence
Brittany Bullard 0
Retailers use optimization to improve in-store fulfillment and keep customers satisfied

Omnichannel shoppers have been disrupting retailers for years, and its likely to top the industry’s agenda of challenges for years to come. But optimization, an omnichannel analytics technology, can help harness the positives of omnichannel retailing and minimize showrooming. Consider this everyday retail dilemma: E-commerce sales are growing, but in-store