Tag: innovation

Analytics
Albert Qian 0
3 ways you can use a copilot in SAS®

Over the past year, business leaders and technical minds have delved into the potential of generative AI (GenAI) beyond creative tasks like writing fun poems or generating silly images. We’ve been part of these conversations, actively exploring how GenAI can be used to help organizations manage their data, derive insights

Artificial Intelligence
Greg Wujek 0
How generative AI creates cross-channel harmony in pharmaceutical marketing

The days of one-size-fits-all messaging in the pharmaceutical industry are fading. Today's patients and health care providers (HCPs) expect personalized content across a variety of channels. This is where generative AI (GenAI) can really help execute cross-channel marketing. Reaching the right audience with the right message Imagine a world where

Advanced Analytics | Customer Intelligence
Albert Qian 0
How to become more operationally efficient with decision trees and large language models

The ability of an organization to make informed decisions swiftly and accurately is crucial. Organizations across various industries rely heavily on advanced technologies to navigate complex data and enhance customer experiences. Decision trees and large language models (LLMs) are two technologies that play pivotal roles in empowering organizations to make

Analytics | Artificial Intelligence
Jonathan Moran 0
How integrating generative AI with SAS Customer Intelligence 360 helps modern digital marketers

Generative AI models have existed since the 1950s, but only in recent years have their application in marketing gained significant attention and media coverage. The impressive abilities of generative AI, particularly in content generation, have sparked excitement within the industry. However, the larger question that arises is: How can generative

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data for Good
Ricardo Galante 0
Tecnologia para melhorar a gestão das viagens durante a Páscoa

Estamos quase na Semana Santa o que, por ser uma das épocas em que mais viagens se realizam por todo o país, pode apresentar vários desafios à rede rodoviária e aos sistemas de transporte.  A variabilidade nos padrões de movimento durante estas datas acrescenta uma camada adicional de complexidade, o

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence
Felipe Nonato 0
Media continues to be a generations game

In the ever-evolving landscape of media, understanding how different generations consume content is crucial. Deloitte's report on Digital Media Trends 2023 sheds light on these generational disparities, highlighting a clear shift towards online experiences among younger audiences. This trend presents both challenges and opportunities for businesses, as they grapple with how

Predictions | Risk Management
Julie Muckleroy 0
Risky business: Highlighting an intense focus on risk management

2023 delivered a raft of notable bank failures, the largest since the 2008 financial crisis. Silicon Valley Bank and others succumbed to collapse, triggering widespread reverberations and heightened market uncertainty. We also saw a tsunami of AI innovation, expanding fraud and financial crimes, workforce transformation and climate risk. And let’s

Advanced Analytics
Paul Welch 0
Using analytics for rare disease treatment: Unveiling opportunities for advancements

Rare diseases, often called orphan diseases, affect a small percentage of the population. Despite their rarity, these diseases collectively impact millions worldwide. Being a health care professional who cares deeply about overall patient care, the challenges in diagnosing and treating rare diseases resonate profoundly with me. Limited data availability, dispersed

Internet of Things
Arnie de Castro 0
Reflecting on advancements and emerging trends in energy forecasting

Government regulations, technological advancements and improvements in energy forecasting are complex issues that require deep discussion.  Several pivotal thoughts were shared through a recent webinar dedicated to unraveling these complexities, shedding light on the nuances of the issues and their interconnectedness. Here are a few key takeaways from that discussion.

Predictions
Julie Muckleroy 0
AI’s impact on fraud: A growing challenge for global banking

In 2024, fraud and financial crimes are rising in global banking due to an evolving economic environment and expanding technological capabilities that create new opportunities for fraudsters. In 2023, consumer-focused fraud increased, with attackers posing as energy firms, lottery companies and banks to extract sensitive information from unsuspecting victims. Inflationary pressure saw

Internet of Things
Paul Venditti 0
Why accurate predictive maintenance requires digital twins

Organizations continuously search for innovative ways to optimize their operations and elevate efficiency. One promising frontier is the integration of digital twins for predictive maintenance. However, the true potential of this technology often remains untapped, with many organizations settling for what can be described as “digital shadows.” In this exploration,

Analytics | Artificial Intelligence | Customer Intelligence
Sofia Real 0
A transformação MarTech: como a tecnologia irá melhorar o marketing em 2024

No ano passado, assistimos a uma revolução notável no desenvolvimento de modelos generativos de IA e na sua adoção generalizada por indivíduos e empresas. Dois exemplos claros foram o ChatGPT e o DALL-E da OpenAI que, em apenas alguns meses, conseguiram conquistar milhões de utilizadores em todo o mundo, garantindo

Advanced Analytics | Predictions
Meg Schaeffer 0
Visualizing the future of public health through data modeling

The cold of winter and holiday gatherings push people indoors, causing a surge in influenza hospitalizations. Years of above-normal temperatures in southern states bring a species of mosquito that carries malaria to the US. Declining childhood immunization rates threaten to allow previously eradicated diseases like measles to become endemic again.

Artificial Intelligence | Innovation
Lexi Regalado 0
The future of patient care: How AI is changing medicine

Artificial intelligence (AI) is revolutionizing the way medical professionals deliver care and manage patient data. By harnessing the power of advanced algorithms and machine learning, AI applications contribute to more accurate diagnostics, personalized treatment plans and streamlined administrative processes. The integration of AI into health care is helping create a

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