Tag: google

Alison Bolen 0
Big data lessons from Google Flu Trends

The Google Flu Trends application has received negative press since 2013 over its inability to accurately detect flu outbreaks. The latest critique, “The Parable of Google Flu: Traps in Big Data Analysis,” from Science magazine compares Google Flu Trends data to CDC data and dissects where the Google analysis went

Phil Simon 0
Big data and the project mentality

Is big data becoming too big to ignore? An increasing number of organizations seem to think so. As Matt Asay on ReadWriteWeb writes: According to a recent Gartner report, 64% of enterprises surveyed indicate that they're deploying or planning Big Data projects (emphasis mine). Yet even more acknowledge that they

Customer Intelligence
John Bastone 0
Neuromarketing - creepy relationship management...or just what the doctor ordered?

Wired had an interesting article recently, discussing how “Darpa,” the US Department of Defense’s (DoD) research agency, is requesting proposals for implantable biosensors. Darpa is interested in the application of this technology for “real-time, accurate measurements of ‘DoD-relevant biomarkers’ including stress hormones, like cortisol, and compounds that signal inflammation, like