SAS Blogs

Tag: customer experience

Customer Intelligence

InterviewApril 11, 2016 0

Workshop: Die digitale Customer Journey begleiten – an allen Punkten und in Echtzeit

Omnichannel, Personalisierung und Echtzeit sind heute die wichtigsten Hürden, die der Marketier bei jeder Kundeninteraktion überspringen muss. Woher die Sprungkraft kommt, erfahren Teilnehmer praxisnah bei einem Workshop von Cintellic und SAS im Vorfeld des Dialog Summit am 2. Mai in Frankfurt, der die Digital Customer Journey ins Visier nimmt. Seminarleiter

German

Customer Intelligence

Ariadna SolisApril 5, 2016 0

5 pasos para lograr una experiencia de usuario satisfactoria

En su libro “La cuarta revolución industrial” Klaus Shwab menciona que esta revolución tiene 4 efectos principales en las industrias y su inteligencia de negocios: Las expectativas de los clientes están cambiando. Los productos se ven reforzadas por los datos, lo que mejora la productividad de los activos. Se están

Spanish

Analytics

Elizabeth BautistaMarch 10, 2016 0

La analítica en la industria automotriz

Este 2016 a pesar de lo pronosticado, nos sorprende con un crecimiento positivo en la industria automotriz, manteniendo un ritmo de crecimiento récord en el mes de febrero, colocando en el mercado 109,624 unidades. De acuerdo a la AMDA (Asociación Mexicana de Distribuidores de Automotores) las ventas aumentaron un 13.6%

Spanish

Customer Intelligence

Andrew FowkesMarch 7, 2016 0

Neue Chancen für den Handel bietet die Preisoptimierung

Händler und Handel haben heutzutage Zugang zu einer enormen Menge an Daten – und damit die Grundlage für eine personalisierte Ansprache, die Kunden inzwischen erwarten. Richtig eingesetzt, kann Analytics der Schlüssel für alle möglichen Geschäftsvorteile sein – sei es, dass es darum geht, ein besseres Online-Erlebnis für den Kunden zu

German

Lonnie MillerMarch 3, 2016 0

Four connected car wishes prompted by my first Uber ride

I took my first Uber ride recently. I was with a colleague and we were going into the office before dawn to finish a presentation we were making later that morning. As our Uber driver accelerated to merge onto the interstate, we heard a high-pitched whine and smelled hot metal

English

Customer Intelligence

Kadir DindarFebruary 22, 2016 0

Mit dem Customer Decision Hub zum idealen Kundenerlebnis – auf jedem Kanal

In der „alten” Marketingwelt stand die Kundensegmentierung an erster Stelle. Dafür wurden einzelne Strategien für vermeintlich unterschiedliche Segmente entwickelt. Hier ein paar Beispiele:

German

Customer Intelligence

Adrian CarrFebruary 17, 2016 0

Event-basiertes Marketing – der Beschleunigungsfaktor

Das Marketing heute verändert sich rasant. Okay, das hat schon 2005 jeder gesagt… und wird es 2025 immer noch sagen. Momentan ist der wichtigste Beschleunigungsfaktor die Digitalisierung des Marketings – und Event-basierte Echtzeitkampagnen sind das aktuelle Mantra.

German

Customer Intelligence

Jonathan MoranFebruary 3, 2016 0

Customer Decision Hub: der beste Freund des Marketers

Im digitalen Zeitalter kommunizieren Verbraucher über verschiedenste Kanäle mit Unternehmen. Der „Digital Native“ sucht nach Produktbewertungen auf seinem Spaziergang in der Mittagspause. Der Geschäftsmann surft auf seinem Tablet zwischen zwei Meetings auf der Suche nach einem Geschenk. Der Besucher im Ladengeschäft recherchiert Verbraucherbewertungen, um eine Kaufentscheidung zu untermauern. Customer Decision

German

Customer Intelligence

Oliver BörnerJanuary 29, 2016 0

Lead-Store: Verbesserung des Kundenerlebnisses

Vor ein paar Wochen hatte ich ein seltsames Erlebnis mit meiner Versicherung… Ich las auf einer meiner Nachrichtenseite im Internet einen Artikel über einen neuen Telematiktarif meiner Autoversicherung. Das fiel bei mir unter die Kategorie: Verbesserung des Kundenerlebnisses. Denn die Aussicht, Geld zu sparen, machte mich neugierig, also ging ich

German

Internet of Things

Natalie MendesJanuary 11, 2016 0

Four ways to make customer experience like visiting your local chicken shop

When I walk into my local chicken shop I always feel that Mary, the owner, has roasted chickens, prepared salads and put on extra rice pudding for my family’s Friday night meal. Mary welcomes me with open arms, greets me and my son by first name and always has an

English

Customer Intelligence

Jakobus DorloffJanuary 7, 2016 0

Versicherungs-Start-ups - Machen Sie es wie die Sopranos!!!!!

Versicherungen sind konservativ und das nicht ohne Grund. Schließlich ist es das Geschäft mit der Sicherheit, die dem Deutschen ja angeblich so wichtig ist. Die Unternehmen der Branche müssen besonders hohe Anforderung an Solvabilität erfüllen und sichern sich auch für Katastrophenszenarien untereinander und mit den Rückversicherern in einem Vertragsgeflecht ab.

German

Data Management

Natan MeekersNovember 20, 2015 0

How to future proof your data strategy

In my previous post, I discussed some of the challenges and costs organizations face when they’re stuck in Excel hell with no real data strategy. Now that we’ve discussed the problem, let’s dive into the solution. Every organization needs a data strategy with these building blocks: Your top priority is

English

Manufacturing

Fritz LehmanOctober 12, 2015 0

Customers for life

Do you ever stop and think about why it’s so hard to get really great customer service? As consumers, most of us are making transactions all day long, but it’s rare that someone actually surprises or delights us. More often, we rack up negative experiences. Think of what it’s like

Chris HemedingerOctober 6, 2015 0

Good customer experience feels good all around

One of my new favorite activities is perusing the memorable transcripts from our Live Chat program. Lida: Hi! Welcome to Live Chat! I'm here to help. Lida: May I please have your name and company? Visitor: My name is Bill Smith and I'm with ABC. Visitor: how many offices do

English

Fritz LehmanOctober 6, 2015 0

Creating customer experience, one contact at a time

I’m still old school enough to enjoy reading the local News & Observer on weekends. I even like flipping through pages that leave my fingers smudged from newsprint. I was reading an editorial piece a while back, and a phrase leapt out at me. A correspondent wrote, “We are in

Customer Intelligence

Annelies TjetjepSeptember 7, 2015 0

A Shopaholic’s Guide to Analytics II.A

I realized a little while ago that I may have more loyalty cards and memberships than the average person. (And that I more actively prove my loyalty than the average person). But as anybody who has ever signed up to a mailing list or for a store card knows, having

English

Retail

Customer Intelligence

Annelies TjetjepAugust 13, 2015 0

A Shopaholic’s Guide to Analytics

If you know me, you know two undeniable things (other than my love for froyo): I consider shopping a sport and I am an Analytics geek. Being an Analytics geek means that I see potential for using data everywhere, and never more than when it’s my data as a customer.

English

Retail

Analytics | Internet of Things

Norm MarksJuly 28, 2015 0

Competing and disrupting with analytics in Automotive

SAS recently held the Detroit Automotive Analytics Executive Forum to bring together leaders from the Industry. We heard from an experienced group of leaders on the future of the automotive industry, best practices for analytics success, innovative retail analytics, customer experience analytics, the connected vehicle, and competing on analytics. Following

English

Manufacturing

Analytics

Stuart RoseJune 15, 2015 0

Customer experience conundrum

Who is your best customer? The answer to this question can vary dramatically depending on your industry. A retailer’s best customer is someone who comes back to their store over and over again. A gym owner’s best customer could be considered consumer who pays their monthly on time but never

English

Analytics | Customer Intelligence

Sandra HernandezJune 11, 2015 0

4 lecciones sobre la importancia de la experiencia del cliente

¿Sabía que sólo el 53% de las empresas creen que la gestión de experiencia de cliente proporciona una ventaja competitiva? Estas empresas ya entendieron que sus clientes son su activo más importante y están dispuestas a hacer lo que esté en sus manos para hacerlo feliz ¿Le gustaría que su

Spanish

Data Management | Data Visualization

Daniel AunvigJune 9, 2015 0

All customer intelligence must be woven into CRM programs – online and offline

You've probably heard many times about the fantastic untapped potential of combining online and offline customer data. But relax, I’m going to cut out the fluff and address this matter in a way that makes the idea plausible and its objectives achievable. The reality is that while much has been

Analytics

Daniel AunvigMay 18, 2015 0

Avoiding the pitfalls of multi-channel customer engagement

It seems like everyone is searching for ‘best practice’ these days. We are constantly looking to learn from what is being held up as good, leading and perhaps even the best itself. While this is a valid exercise, I believe we are missing an opportunity to take a closer look

English

Analytics | Customer Intelligence

Sandra HernandezApril 22, 2015 0

Seis pasos infalibles para brindar una experiencia de cliente excepcional

Crear una experiencia de cliente incomparable, requiere de una serie de elementos como entender de manera integral al cliente, usar el conocimiento para definir y adaptar productos y comunicaciones de manera estratégica, interactuar con los clientes y agentes de manera más efectiva y ofrecer un servicio mucho más personalizado. Cada

Spanish

Analytics

David FroningApril 14, 2015 0

Lenovo Shines an LED on Customers' Perception of Quality

This is a follow up to last week’s blog on understanding your customers’ perceptions of quality. As the world’s largest manufacturer of PCs and tablets, Lenovo is always looking for areas to reduce costs while increasing quality and customer satisfaction. Six months ago, Lenovo implemented the Lenovo Early Detection (LED) system

English

Manufacturing

Analytics

David FroningApril 8, 2015 0

Quality is in the eye of the beholder

People are talking about your products. But more importantly, they’re listening. Facebook, Twitter, review sites, and product forums are just a few of the sources that a savvy customer checks when making a buying decision. This reality has fundamentally changed the definition of quality. It’s no longer sufficient to conform

English

Manufacturing

Analytics | Internet of Things

Mike HitmarApril 7, 2015 0

Hear the Voices of SAS' Manufacturing Experts

Well okay maybe you can't hear us, but at least you can read what we have to say. Although, I'm not ruling out an occasional video or podcast entry. One of the best kept secrets at SAS is the incredible domain expertise that comes to work here everyday, ready to

English

Manufacturing

Analytics | Internet of Things

Norm MarksMarch 24, 2015 0

Six analytics lessons from the automotive roundtable

Increasingly, automotive executives want to talk about the "Art of the Possible" in analytics. So we took the opportunity to invite leaders around the industry to an Automotive Analytics Executive Roundtable to share their stories and spark new ideas. A myriad of diverse speakers covered a variety of topics on big data/Hadoop, the

English

Manufacturing

Customer Intelligence

Stuart RoseJanuary 21, 2015 0

Is the customer experience overrated?

According to analyst firms, consulting companies and various other research, customer experience is the primary priority for insurance companies. But is customer experience overrated? Let’s start by considering the primary interactions between an insurance company and its customers: new business, billing, renewals and claims. Ask any insurance executive, especially property

Fritz LehmanOctober 17, 2014 0

Customer experience is more than just a hot steak

There’s a restaurant here in Raleigh called the Angus Barn. It’s one of my favorite places to eat and unwind after work. They’ve got top-notch steak and quality cold beer, but what really sets the place apart is the customer experience they provide. There’s a cigar room in the back

Work & Life at SAS

Shannon HeathOctober 7, 2014 0

Every day is Customer Experience Day at SAS

It’s no secret that SAS is a constant among Best Places to Work lists all over the world. But, what many may not realize is the connection between creating a company employees want to work for, and creating a company customers want to work with.

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