Many factors have to work together for organizations to compete on big data analytics. First, you need the right technology. Second, you need to look at the skill set that is required to use the technology and the culture changes that are often needed. So how do you bring it all together?

Sascha Schubert, Director of Product Marketing at SAS, explains in this Inside Analytics video how companies can create a successful analytics strategy in this digital age.

He also discusses a new partnership between SAS and SAP and how it can benefit your business.

What else do you think companies need to consider when creating an analytics strategy? Leave your comments below.

In June, Schubert will talk more about these topics as keynote presenter at the Analytics 2014 conference in Frankfurt, Germany. Watch our Inside Analytics video series on YouTube for more speaker interviews and to learn the benefits of attending the conference.