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Customer Intelligence

Lisa LoftisApril 17, 2024 0

Gain simplicity, speed, control and results with a CDP powered by SAS® and Snowflake

In a world where MarTech complexity is skyrocketing, utilization has declined sharply and the integration of data and technology are a marketer’s biggest tech challenges, CMOs are under pressure to prove marketing ROI. However, the combination of SAS and the Snowflake Data Cloud presents a value proposition that is hard

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Cloud | Customer Intelligence

Jay UpchurchApril 10, 2024 0

CIO to CIO: 5 focus areas in 2024

Some nights, as a CIO, I don’t sleep well. The reasons are probably similar to what gives my other CIO peers restless nights, too. Because AI and other technologies continue to advance at a dizzying pace, I’m constantly weighing the opportunities for technology to transform our business against the challenges

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Advanced Analytics | Customer Intelligence

Albert QianApril 8, 2024 0

How to become more operationally efficient with decision trees and large language models

The ability of an organization to make informed decisions swiftly and accurately is crucial. Organizations across various industries rely heavily on advanced technologies to navigate complex data and enhance customer experiences. Decision trees and large language models (LLMs) are two technologies that play pivotal roles in empowering organizations to make

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Customer Intelligence | Predictions

Julie MuckleroyMarch 13, 2024 0

Connecting the dots: Using enterprise decisioning for banking

A customer’s onboarding journey is often the most interaction they will have with their bank. Onboarding activities provide the first meaningful insights into what being a customer will be like, and they can make or break the long-term prospects of the relationship. Unfortunately, the onboarding journey at many banks is

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Banking

Customer Intelligence | Predictions

Julie MuckleroyMarch 11, 2024 0

Hyper-personalization as a differentiator for banks

Best-selling author and banking industry futurist Brett King once said, “The easiest customer experience isn’t one where you drive to the branch, find a parking spot, wait in line, ask advice, and sign a piece of paper. It’s one where you activate the service you need in real time when

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Banking

Customer Intelligence

Jonathan MoranMarch 5, 2024 0

3 reasons to make the move from your marketing cloud to SAS

The term “marketing cloud” became popular in the early 2010s with the promise that it could manage and automate marketing operations across numerous channels such as email, mobile, social and web. While marketing clouds have evolved over the years (mainly through acquisition), one thing has remained consistent: They do not

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Customer Intelligence

Lisa LoftisJanuary 17, 2024 0

Composable CDP: Part of the CDP word salad or worth considering?

Composable, packaged, unbundled, traditional, reverse ETL, zero copy – these are just a few of the terms used to describe customer data platforms (CDPs) today. If you find that understanding the CDP marketspace is a bit like trying to discern meaning from a word salad (defined by Merriam-Webster as “a

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Customer Intelligence | Machine Learning

Jonathan MoranJanuary 12, 2024 0

4 ways the crumbling cookie could improve customer experience

Well, it’s finally happening. After years of banter, Google began testing a feature called Tracking Protection on Jan. 4. This feature is designed to limit cross-site tracking via third-party cookies. It will be rolled out initially to 1% of all Chrome users, about 30 million people globally, with all users

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Hospitality | Retail

Analytics | Customer Intelligence

Jessica CurtisSeptember 11, 2023 0

Why digital logistics is the key to supply chain resiliency amid geopolitical uncertainty

In an increasingly interconnected world, geopolitical events in one region can cause a ripple effect across global supply chains. Due to technical complexity and the concentration of large manufacturers in the Asia Pacific region, the semiconductor supply chain is especially vulnerable to disruptions. In fact, more than 65% of the

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Government

Artificial Intelligence | Customer Intelligence | Risk Management