Dr. Carlos Pinheiro works harder to share his knowledge than anyone else I know. Last year I saw him speak at industry conferences three times. This year he will be on the road again speaking in Orlando (SAS Global Forum), Cologne (Analytics 2012), and Dublin (TMForum). In this recent webinar, Carlos
This is the second in my two-post interview series with Gert Laursen and Jesper Thorlund, authors of the book, Business Analytics for Managers: Taking Business Intelligence Beyond Reporting. Part one covered data visualization and the cross-functional purpose of business analytics. Here, we talk about analytic talent, measuring innovation and educating
More than 30 Premier Business Leadership Series attendees gathered for a roundtable discussion of social media in retail. "Is Your Company Antisocial? How to Effectively Engage Consumers Through Social Media and Mobility," was hosted by Michelle Thomas, Senior Brand Marketing Manager at Zappos. She was joined by Lori Schafer and
I recommend the book Business Analytics for Managers: Taking Business Intelligence Beyond Reporting for managers who want a strategic view on what it takes to create ongoing value from data. To tap into more of the strategic thinking in this book, I asked authors Gert Laursen and Jesper Thorlund a
All content, that is! Do you remember the post from Shelley Sessoms about the topics that are especially high on our wish list for publishing through SAS Press? That post generated a lot of response and questions. It’s always so gratifying to see the SAS User Community spring into action
A big part of my job is traveling and talking to SAS users about the types of books they want to see us publish. And those users aren’t shy about what they want to see. They tell me when they want a new edition, a new book, or just any
Recently, several members of the SAS Publishing team attended the Tools of Change Conference for Publishing, hosted by O’Reilly Media. A colleague of mine, Sandy Varner, and I were making our way through the San Jose airport, when we heard a familiar voice. There next to us at the check-in
SAS for Dummies is now available for sale here and at bookstores everywhere. While it's not likely the most famous book to premier this month, I personally have gained much satisfaction from seeing it go out and land in the hands of eager readers. Even if you won't admit to
In just about a month SAS for Dummies will hit the bookstore shelves. As a coauthor of the book, I certainly hope that it becomes popular; but I know that it will be dwarfed by the inevitable success of the final Harry Potter book which is due out just one
