Tag: SAS Global Forum Executive Conference

Heather Lowe 0
Data scientist as venture capitalist

We’ve all heard the old saw, “If you torture data long enough, eventually it will confess to something.” But when it comes to spurring real change, how about ditching the dungeon-master act and thinking like a venture capitalist instead? Wouldn’t that pay bigger dividends? That was the tip from Ravi

Alli Soule 0
What Colin Powell and Jim Goodnight have in common

Retired four-star General Colin Powell discussed the traits he shared with SAS CEO Jim Goodnight during his morning keynote at the SAS Global Forum Executive Conference yesterday. Among them: A clear passion for education, an appreciation for information and a sincere leadership style. “I’d like to talk about something that’s important in

Jennifer Griess 0
Will your customers choose you or lose you?

It’s no secret that traditional forms of marketing like direct mail, print and broadcast are becoming less effective. They remind me of an outdated classroom with an old blackboard and broken pieces of chalk lying about. Sure, you can still draw on the board and get your message across to

Analytics
Jennifer Griess 0
HiPPOs versus geeks. Who will win?

It might not be the battle of good versus evil, but it’s a clash that can profoundly affect a company’s success. So, what are the HiPPOs and geeks fighting over? It’s the way an organization chooses to tackle its biggest challenges. But before we delve into that topic, it’s important