Improving campaign close rates is just one of many benefits quoted by Verizon in this quarter’s sascom magazine. But a 250 percent improvement is pretty significant. • How did they do it? • What were the other benefits? • How will they continue to deliver improvement over time? The short
Plans are underway for a day of getting dirty with data! My SAS colleagues, Tapan Patel and Wayne Thompson, along with workshop host Dean Abbott, President of Abbott Analytics, are hosting a Hands-On Predictive Analytics Workshop on October 18th. This session is one of several workshops that kick off the
Earlier this week UK chancellor George Osborne announced his first budget as “tough but fair”. His action on debt echoed austerity measures being taken across other parts of the world. As I write this blog, President Obama and the G20 are assembling in Toronto. Opinions are mixed with Europe pushing
A lot of technology conferences are celebratory in nature. They showcase new products, highlight customer successes and provide a platform for authors, analysts and industry experts to praise these accomplishments. To be sure, there was plenty to celebrate at the SAS Global Forum Executive Conference. But this year’s conference -
From posterous photos of Opening Session to the New York Times Bits Blog, the first blog posts about SAS Global Forum are starting to show up online. Writing on the Bits Blog, Steve Lohr says: Analysts who have looked at the new offering – and tried it out – are
In a recent Datamation article, "Business Intelligence Software and Predictive Analytics," Jeff Vance asks, "What exactly is predictive analytics?" His answer, in part: "Take traditional business intelligence, combine it with data mining and add on statistical analysis and you have predictive analytics. Math geeks will squabble over the nuances, say,
Attending the Predictive Analytics World (PAW) Conference is truly a rewarding experience. Compliments go to Eric Siegel and the conference organizers for assembling such an interesting cast of case studies and speakers. Day 2 kicked off with a key note from Kim Larsen from Charles Schwab & Co. on net
The last time I mentioned Accenture on this blog, I linked to their recent survey results, which show that companies are recognizing the value of predictive analytics – and are planning for it. What does that mean for business analytics vendors? In a lot of ways, it means business leaders
Last week was a busy one in the world of business analytics. The biggest news for SAS is our ranking as a leader in predictive analytics and data mining by an independent analyst firm. In The Forrester Wave: Predictive Analytics and Data Mining Solutions, Q1 2010, SAS earned top overall
The second day of Predictive Analytics World was every bit as good as the first. Attendance was much greater than expected - yes, we are in the era of analytics! The talk from Sun Microsystems was about reaching both customers who had more time than money as well as customers
