The days of one-size-fits-all messaging in the pharmaceutical industry are fading. Today's patients and health care providers (HCPs) expect personalized content across a variety of channels. This is where generative AI (GenAI) can really help execute cross-channel marketing. Reaching the right audience with the right message Imagine a world where
Best-selling author and banking industry futurist Brett King once said, “The easiest customer experience isn’t one where you drive to the branch, find a parking spot, wait in line, ask advice, and sign a piece of paper. It’s one where you activate the service you need in real time when
The term “marketing cloud” became popular in the early 2010s with the promise that it could manage and automate marketing operations across numerous channels such as email, mobile, social and web. While marketing clouds have evolved over the years (mainly through acquisition), one thing has remained consistent: They do not
Well, it’s finally happening. After years of banter, Google began testing a feature called Tracking Protection on Jan. 4. This feature is designed to limit cross-site tracking via third-party cookies. It will be rolled out initially to 1% of all Chrome users, about 30 million people globally, with all users
The significance of upholding trustworthy AI standards transcends multiple industries. Within retail, AI can potentially wield considerable influence in driving customer experiences, optimizing operations, and shaping business strategies. However, it is crucial to ensure that AI technologies are developed and deployed in an ethical manner, prioritizing human well-being and reflecting
Today’s consumers don’t want to be talked to; they want to have a conversation. They want to be marketed to as individuals, not as faceless members of the masses. Consumer packaged goods (CPG) organizations, in particular, recognize the value of these conversations. This dialogue – via loyalty programs, promotions, social
Since its founding in 1915, Bealls Inc., a privately held company, has been headquartered in Bradenton, FL. Today, it operates more than 650 retail locations in 23 states under the names Bealls, Bealls Florida, Home Centric and Rugged Earth Outfitters. Bealls is an off-price retailer focusing on quality brands, styles
Disaster and insurance have always shared a symbiotic relationship – one begets the other. In 2022, insurers shouldered historic underwriting losses. Worsening results continued in Q1 of 2023 for the US property and casualty (P&C) industry, posting its first and largest net underwriting loss in the first quarter in 12
Insurers are bracing for serious change as customer journeys continue to transform. IDC FutureScape predicts that by 2024, 50 percent of all policies of non-life and life insurers will be sold through a fully automated personalized insurance engine and client-guided customer journeys, creating stronger brand loyalty. A progressively more complex
It’s no surprise that nonprofit organizations providing health-related services are overconsumed during the COVID-19 pandemic, but what about other types of nonprofits? According to CNM President and CEO, Tina Weinfurther, the pandemic has affected nonprofits in different ways. Some are running on fumes, while others have doubled in size and
