Today’s consumers don’t want to be talked to; they want to have a conversation. They want to be marketed to as individuals, not as faceless members of the masses. Consumer packaged goods (CPG) organizations, in particular, recognize the value of these conversations. This dialogue – via loyalty programs, promotions, social
“You have to have a left and right-brained approach to marketing. It’s important to leverage data, but you also have to spark creativity and inspiration so you can appeal to the head and heart of your customers.” - Jenn Chase, SAS EVP and CMO The marketing landscape continues to change. Whether
SAS is on a marketing transformation mission. One that has targeting and personalization at the forefront. One that looks at customer journeys from a true omnichannel perspective – not through each of the channels in which we're executing. We’re bringing in brand, demand and engagement with the customer at the center
We have entered the “second machine age.” The first machine age began with the industrial revolution, which was driven primarily by technology innovation. The ability to generate massive amounts of mechanical power made humans more productive. Where the steam engine started the industrial revolution, the second machine age has taken
In the word of digital marketing, one of the more controversial moves I’ve seen recently was from U.K. car insurer Admiral. The company recently announced that it would begin offering car insurance discounts to less risky customers based on voluntarily provided social media data. The insurer would analyze Facebook likes
Last year at Mobile World Congress (MWC), we saw the reality of the IoT come to fruition. We saw leaders like AT&T showing their prototypes of connected cars, containers, agricultural sites, homes, etc. And it's got me wondering what we'll see at the 2016 MWC. In 2015, communications and media
There's a lot of talk right now about the Internet of Things and how it's likely the prime catalyst for the digital transformation of organizations over the next few years. Billions of sensors, and devices with sensors, all generating data in a hyper-connected world where it can be easily shared
The Internet of Things (IoT) is going to take us into the next big technology wave, which will include a massive proliferation of personal connected devices like we have never seen before – cars, toothbrushes, household appliances, watches, medical devices, bicycles, and all sorts of things on our body and in
At a recent MESA - Hollywood IT Society Digital Marketing conference, Claudio Ludovisi, SVP, Operational Strategy NBCU Entertainment for Marketing & Digital took a live poll of about 200 or so media marketing executives in the audience and asked them to “Think about what it takes to achieve true multiplatform
There is a lot of hype around the millennials now that they are a primary adult audience segment ranging in age from 18 to 33 years. And why not? They represent a whole new generation that every company will need to connect with in order to sell their products and
