All the news not to miss at SAS Global Forum

Angela Lipscomb
Angela Lipscomb|April 30, 2013

Couldn’t make SAS Global Forum in person this week? You don’t have to miss out on any of the great news announcements being made in San Francisco. Here’s a quick rundown. At SAS we have big data on the brain, and SAS Global Forum is our opportunity to showcase SAS [...]

Post a Comment

Grocery goes high-tech – and social

Anne-Lindsay Beall
Anne-Lindsay Beall|October 31, 2011

After enduring 18 months in a punishing economy, grocers have emerged in better shape than most retail segments according to the Fifth Annual Supermarket Benchmark Study from RIS News and IDC Retail Insights. Still, there are no expectations of returning to business as usual, and technology is a key linchpin [...]

Post a Comment

A new definition for customer lifetime value

Alison Bolen
Alison Bolen|May 9, 2011

Are we oversimplifying customer segmentation and treatment strategies? SAS Marketing Director Jonathan Hornby thinks so. He also believes customer lifetime value should include an understanding of sentiment, influence and the value of collaboration with your customers. In fact, if you’re not factoring these items into your customer segmentations, you’re probably [...]

Post a Comment

Why you don't need a magic bullet

Becky Graebe
Becky Graebe|April 6, 2011

Yesterday at the SAS Global Forum Executive Conference, SAS Senior Director of Product Marketing Nelle Schantz moderated a panel discussion featuring Thomas Davenport, best-selling author and Director of the International Institute for Analytics; Charlene Li, founder of Altimeter Group and co-author of Groundswell; and Rom Hendler, Senior Vice President and [...]

Post a Comment

Social Media - from talk to action

Jonathan Hornby
Jonathan Hornby|November 12, 2010

Harvard Business Review Analytic Services have recently published an interesting report – The New Conversation: Taking Social Media from Talk to Action. Get it free here. Of the 2,100 organizations surveyed 75% said they didn’t know where their most valuable customers were talking about them. Two thirds of them are [...]

Post a Comment

Customer intelligence can help rebuild customer trust

Waynette Tubbs
Waynette Tubbs|October 28, 2010

Banks and bankers took a beating as a result of the recent financial crisis and recession. That beating wasn’t reserved for large Manhattan banks. Smaller community banks and regionals were painted with the same brush as the one used for those who nearly broke our global financial system – customers [...]

Post a Comment

Banks: Bringing back the hometown feel

Waynette Tubbs
Waynette Tubbs|October 21, 2010

I’m attending a Bank Administration Institute (BAI) event in Las Vegas this week. BAI is well-respected for its research, professional development and networking opportunities for banks and banking professionals. The conference, BAI Retail Delivery, is primarily attended by community banks and large regionals, but the topics are anything but colloquial. [...]

Post a Comment

Turning customers into advocates

Alison Bolen
Alison Bolen|October 11, 2010

This is a fun and informative video from one of our partners, Sword Ciboodle. You can visit the Sword Ciboodle site to learn more about the partnership and how it can help you turn your customers into advocates. tags: customer intelligence, multimedia monday

Post a Comment

How to improve campaign close rates by more than 250 percent

Jonathan Hornby
Jonathan Hornby|July 30, 2010

Improving campaign close rates is just one of many benefits quoted by Verizon in this quarter’s sascom magazine. But a 250 percent improvement is pretty significant. • How did they do it? • What were the other benefits? • How will they continue to deliver improvement over time? The short [...]

Post a Comment

Business Analytics 101: Social Media Analytics

Jonathan Hornby
Jonathan Hornby|July 9, 2010

~ Contributed by John Bastone ~ I read a fascinating piece in this week’s Wired, titled how “Marketers Rig the Social Media Machine.” A cottage industry has been born, catering to the needs of Marketers that are willing to pay for large numbers of followers within a social media property [...]

Post a Comment