Retailers want insights, not data

What insights can be gained from the massive amounts of data that allow us to make decisions that deliver the best results? Data vs. information is an ongoing battle. Many people look for more data to make confident decisions. However, what most people seek is insight. Retailers always have tracked […]

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Valentine’s Day might be romantic, but making money off it requires data driven decision-making

Valentine’s Day is one of those make-or-break holidays for gift retailers. They are selling "nice to have" items, not necessities. Many use some type of analytics to segment customers for personalized messages. It's not as straightforward as it sounds, especially if the organization hasn't committed to an enterprise-wide approach to […]

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How’s the week gone for SAS? It’s easy as 1, 2, 3 …

SAS has had a good week.  No. 1 in Analytics The company remains No. 1 in advanced analytics -- per IDC and Forrester, not just according to marketers like me. And we remain committed to innovation. Our data visualization offering, SAS Visual Analytics, is now used by more than 500 […]

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Survey says: Consumers want to be understood

These days, we can interact with businesses anytime or anywhere.  Technology gives you convenience and choice – on how and when to do business.  We can do our banking, shopping and travel planning through our computers and mobile devices when it suits us. At the same time, technology provides businesses with more information about […]

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All the news not to miss at SAS Global Forum

Couldn’t make SAS Global Forum in person this week? You don’t have to miss out on any of the great news announcements being made in San Francisco. Here’s a quick rundown. At SAS we have big data on the brain, and SAS Global Forum is our opportunity to showcase SAS […]

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Grocery goes high-tech – and social

After enduring 18 months in a punishing economy, grocers have emerged in better shape than most retail segments according to the Fifth Annual Supermarket Benchmark Study from RIS News and IDC Retail Insights. Still, there are no expectations of returning to business as usual, and technology is a key linchpin […]

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A new definition for customer lifetime value

Are we oversimplifying customer segmentation and treatment strategies? SAS Marketing Director Jonathan Hornby thinks so. He also believes customer lifetime value should include an understanding of sentiment, influence and the value of collaboration with your customers. In fact, if you're not factoring these items into your customer segmentations, you're probably […]

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Why you don't need a magic bullet

Yesterday at the SAS Global Forum Executive Conference, SAS Senior Director of Product Marketing Nelle Schantz moderated a panel discussion featuring Thomas Davenport, best-selling author and Director of the International Institute for Analytics; Charlene Li, founder of Altimeter Group and co-author of Groundswell; and Rom Hendler, Senior Vice President and […]

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Social Media - from talk to action

Harvard Business Review Analytic Services have recently published an interesting report – The New Conversation: Taking Social Media from Talk to Action. Get it free here. Of the 2,100 organizations surveyed 75% said they didn’t know where their most valuable customers were talking about them. Two thirds of them are […]

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Customer intelligence can help rebuild customer trust

Banks and bankers took a beating as a result of the recent financial crisis and recession. That beating wasn’t reserved for large Manhattan banks. Smaller community banks and regionals were painted with the same brush as the one used for those who nearly broke our global financial system – customers […]

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