Three brief analytics videos not to miss

Brooke Fortson from the SAS Training division took to the conference floor to interview attendees and presenters during Analytics 2011 earlier this week. I've chosen three of my favorite videos from the series to share below, but be sure to check out the others on the SAS Software YouTube channel […]

Post a Comment

T-Mobile fights back with customer link analysis

  Using social network analysis to predict churn is a hot topic at Analytics2011 and The Premier Business Leadership Series. Bart Baesens presented the academic perspective on the subject at Analytics2011, while down the hall one telco executive shared the story of his company’s efforts to apply the same technology […]

Using social network analysis to predict churn

Traditional churn models - designed to predict whether or not customers will cancel your company's services -  treat customers as isolated entities. But individual customers are not isolated entities. Rather, customers are influenced by friends, friends of friends, and others within their network. Bart Baesens, PhD, an Associate Professor at […]

Post a Comment

Procter & Gamble's Pixel Room dedicates space for analytics

There’s no shortage at SAS’ analytics conference A2011 of discussions around statistical modeling and optimization techniques. Kevin Norwood from Procter & Gamble, for example, discussed his company’s use of clustering, optimization and data visualization to answer questions like, “How do we reformulate our detergents when faced with an ingredient shortage? […]

Post a Comment

The softer side of analytics

Walking around the A2011 conference in Orlando I find myself surrounded by analytical talent--and I wonder, do all of these people know how important and valuable they truly are? Gene Grabowski Jr. from Ford Motor Credit and Denise McManus of the University of Alabama confirmed for me that what is truly critical to gaining a […]

Post a Comment

Analytics then and now

Big data problems are not new, says Vijitha Kaduwela, founder and CEO of Kavi Associates, an analytic consulting firm. The first case in point that Vijitha referenced in his talk yesterday at Analytics 2011 is a revenue generation model that he developed for United Airlines when he worked there 15 years ago. […]

Post a Comment

Live from A2011: Blockbuster or flop?

Jack Valenti, longtime president and CEO of the Motion Picture Association of America, once said “No one, absolutely no one, can tell you what a movie is going to do in the marketplace… Not until that film opens in a darkened theater, and sparks fly up between the screen and […]

Post a Comment

Live from A2011: Bring us your unsolvable problems

Starting in 2007, according to IDC, the amount of data captured and replicated worldwide outgrew our total available  storage capacity. Total data captured that year equaled 281 exabytes and storage capacity equaled 264 exabytes. These numbers - and that gap - have been growing exponentially ever since. And that's just one […]

Post a Comment