Cupid is bearing down on me again, and I’m still only thinking about what gifts to give my wife and daughter for Valentine’s Day. At this point, I’m hoping for divine inspiration. Based on holiday shopping research we conducted in November, I’ve learned that the gifts women expect to receive from their significant others too often are not the gifts they actually receive.
Uh oh. I should have paid attention sooner.
I did supplemental research about Valentine’s Day specifically, and I learned a lot that echoes back to our November research. Traditionally, most people think a card, some chocolates, maybe wine and dinner at a fancy restaurant is what’s expected by their sweetheart. But, according to a recent survey from RetailMeNot, 65 percent of respondents prefer a low-key Valentine’s Day dinner instead of going to an upscale restaurant. I was surprised to discover that more women than men want to order takeout and stay home (34 percent vs. 23 percent). Read More