Very interesting article on “The challenge of change” in the 3Q 2010 issue of sascom magazine. Renee Nocker, the director who leads the business analytics effort at CPG giant Kimberley-Clark Corp., shares her insights on value realization. Contrary to popular belief, technology is only one element of transformation. Surrounding the
It's webinar time again! This hour session is designed for business analysts, directors of analytics and BI, and business users on the topic of Centers of Excellence. This live "101" webinar will take place live on Aug. 18, and it's the fifth installment in the 2010 Applying Business Analytics Webinar
A new SAS Analytics Facebook page helps customers, prospects, partners and employees connect via a larger online community. As part of our efforts to reach out to customers and raise awareness about analytics, we created a SAS Analytics Facebook page, and it's ready for you to "like." What's to "like"?
Improving campaign close rates is just one of many benefits quoted by Verizon in this quarter’s sascom magazine. But a 250 percent improvement is pretty significant. • How did they do it? • What were the other benefits? • How will they continue to deliver improvement over time? The short
~ Contributed by John Bastone ~ I read a fascinating piece in this week’s Wired, titled how "Marketers Rig the Social Media Machine.” A cottage industry has been born, catering to the needs of Marketers that are willing to pay for large numbers of followers within a social media property
Several of us at SAS are gearing up for the 16th annual ACM SIGKDD conference on Knowledge Discovery and Data Mining. If you are not familiar with this, it is the premier international forum for data mining researchers and practitioners from academia, industry, and government to share their ideas, research