Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.
Professor Paul Goodwin from the Management School at the University of Bath in England was the keynote presenter at the A2009 Analytics Conference in Copenhagen. He revealed some interesting research that he and his colleagues observed about the way companies attempt to predict the future at various points in their
A few days ago, I heard Chris Shigas, Vice President of French/West/Vaughn, speak at the Public Relations & Marketing Seminar 2008. I’m not sure if he was quoting someone else or if this was his wisdom, but he said something that really stuck in my head: “If you try to
I’ve read - and heard - that SAS spoils its employees. I’ve been at SAS for six months, and it’s true. A great example is the training. Earlier this week, I was invited to attend a SAS® Hands-On Workshop. The workshop is actually designed for customers, but open to everyone.
