Author

Waynette Tubbs
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Editor, Marketing Editorial

Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.

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Making up is hard to do

Can traditional bankers and insurers make up with consumers? How many breakups do you get before your relationship is over – for good? That’s what some bankers and insurers have been asking themselves since the last crisis and the media exposure of insider trading and other scandals. How far from

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Liar, liar, pants on fire?

Financial Services firms explore rebuilding trust against a backdrop of scandals and perjury During the SPARK! Financial Services Executive Summit, James B. Stewart, a 1988 Pulitzer Prize-Winner and author of Den of Thieves, the No.1 national best seller about insider trading scandals in the 1980’s, spoke about perjury and scandals.

Customer Intelligence
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Banks: Bringing back the hometown feel

I’m attending a Bank Administration Institute (BAI) event in Las Vegas this week. BAI is well-respected for its research, professional development and networking opportunities for banks and banking professionals. The conference, BAI Retail Delivery, is primarily attended by community banks and large regionals, but the topics are anything but colloquial.

Data Management
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Risk management: The first step is data

Today, financial services organizations are swamped in data because of regulatory requirements, years of rapid growth, mergers and acquisitions, and Internet-accessible data. This flood has many firms struggling with disparate sources and varying degrees of data quality. There are several reasons your organization might choose to integrate its data, including,

Risk Management
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Should we do more in risk management?

There are numerous strategic risk issues that might keep a chief risk officer or chief executive officer awake at night. Particularly since the financial meltdown, many are asking themselves (and anyone who will listen), “Do we need to do more in risk management?” Evaluating your program is an intense process,

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It's a wheel!

I attended journalism graduate school and graduated in May 2007. I tell you the date, because it was a blink ago. While there, graduate students researched ways to save our dying newspaper industry. One model being tested was convergence: Broadcast stations and newspapers could align to reduce costs and improve

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If only you knew what I was thinking …

Manya Mayes, a Solutions Architect and Chief Text Mining Strategist at SAS, just gave a wonderful presentation about using SAS Text Miner with SAS Content Categorization. Both products have been used successfully by SAS customers for some time. But Manya and our clients are now using them to solve old

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10 tips for successful knowledge flow management

I’ve been reading Mastering Organizational Knowledge Flow: How to Make Knowledge Sharing Work by Frank Leistner, Chief Knowledge Officer for SAS Global Professional Services. It was written for Cheif Knowledge Officers and knowledge managers, but I also found some interesting truths for any area of an organization that is trying