Ritu Jain
Ritu Jain RSS
Product Marketing Principal, Small and Midsize Business

Ritu Jain leads the global marketing strategy for Small and Midsize Business Solutions at SAS. In this role, Jain works closely with customers, partners, and industry analysts to understand specific challenges facing midsize businesses, and shares best practices on how analytical applications can help organizations optimize performance and drive profitable economic growth.

Jain has over 15 years of experience in supply chain, both as a practitioner and a technology marketer. Through her career at SAS, Jain has led product marketing for multiple industries and solution areas including Financial Services, Retail, Manufacturing, and Supply Chain. Prior to joining SAS, Jain held a number of positions in retail supply chain management where she led strategic planning, global sourcing, operations, and production management for a variety of prominent retailers such as Dillard’s, Pottery Barn, and H&M.

Jain holds a MBA from Jenkins School of Business at North Carolina State University, and a Bachelor of Science and a Masters in Marketing & Merchandising from Delhi University, India.

Recent Posts

3 ways SMBs can manage their big data

Ritu Jain|February 26, 201310562
Inc.com blogger Jessica Stillman recently wrote about small businesses getting baffled by big data. These companies, she reported, struggle to even define what big data ... Read More

SMBs: Five technology trends to look out for in 2013

Ritu Jain|December 27, 201219880
Running a small or midsize business is not for the faint of heart. To help you better prepare for 2013, here is our compilation of ... Read More

3 signs you're ready to graduate from spreadsheets to analytics

Ritu Jain|November 12, 201223710
To read more ongoing tips and insights for small and midsize businesses, follow our  SAS4SMB blog series or visi SAS for Small and MidSize Business . Small ... Read More

Forecasting pitfalls – Ignore them at your peril!

Ritu Jain|October 17, 201214660
There is no denying the value of forecasting. Ask any business – what would it give to know what the demand for its products or ... Read More

4 steps to analytic success for SMBs

Ritu Jain|September 26, 201215400
Don't let your company size deter you. Make the case and get started with analytics. Moving from gut-feel-based decision making to an analytics-driven approach isn’t ... Read More

5 rules of technology spending

Ritu Jain|August 29, 201215100
I recently came across an article in The Wall Street Journal by Sarah Needleman on spending wisely on technology. Needleman talks about the challenges various ... Read More

What to look for in a self-service BI solution?

Ritu Jain|June 12, 201213380
In my earlier blog last week I discussed the four main capabilities that make a BI solution worthy of self-service BI moniker.  And those are: ... Read More

What makes a BI solution worthy of self-service BI moniker?

Ritu Jain|June 8, 201213481
In last week’s blog titled “What is self-service BI and why should small and midsize businesses care” we established that self-service BI is all about ... Read More

Analytically driven or analytically challenged?

Ritu Jain|June 1, 201219630
Recently Angela Guess posted an interesting blog at Dataversity based on findings by Nucleus Research.  The research talked about the increasing ROI organizations experience as analytics become ... Read More

What is Self-Service BI and why should Small and Midsize businesses care?

Ritu Jain|May 31, 201215021
Wall Street Journal recently ran an article on if small businesses deserve the reputation of job creators. While the article clearly pointed out that not ... Read More